Most websites are doomed well before they go live. Without inbound marketing, they will not provide any type of measurable value or return.
St. Louis, MO (PRWEB) June 11, 2013
With more than seven million website pages created each day, only a fraction are built to best practices with inbound marketing. While that may not shock nor surprise many, the number of brands sinking money into websites incapable of measurable ROI might. Contrary to websites of the past, inbound websites attract visitors with Search Engine Marketing, convert with data collection, close with automated workflows, and delight with further engagement – a process generating 26.4 times more leads according to Hubspot.
“A solid inbound marketing strategy starts from day one of the website build,” said Scott Miller, founder of Marketing Matters Inbound. “Most websites are doomed well before they go live. Without inbound marketing, they will not provide any type of measurable value or return.”
To educate brands about inbound marketing and implementation of the strategy, Marketing Matters Inbound will host a free three part webinar series called "Building a Better Website". The webinar will cover:
- Website Assessment (June 12, 2013 at 11:00am CST)
o Being with “Why?”
o Do you need a new website?
o Building a “Conversion Machine”
- Website Content (June 19, 2013 at 11:00am CST)
o Choosing the right platform
o Creating great content
- Website Conversions (June 26, 2013 at 11:00am CST)
o Built Calls-to-Action
o Assessing with analytics
o Measuring ROI
To register for any of the three “Building a Better Website” webinars, visit http://www.marketingmattersinbound.com.
About Marketing Matters
Marketing Matters Inbound is an industry-leading, Hubspot certified, Inbound Marketing Firm specializing in conversion website design and development, content and call-to-action strategy, and online lead conversion optimization. Marketing Matters Inbound’s experience in B2B digital marketing and understanding of SEO, User Interface (UX), and Lead Conversion are unmatched. For information, visit http://www.marketingmattersinbound.com/.