Missoula, MT (PRWEB) June 25, 2013
ColdAvenger®, the popular line of patented high-performance cold weather face masks, is pleased to announce its partnership with the Fifty-Two 80 Marketing Group. The Fifty-Two 80 Marketing Group is strategically located in Colorado and has over 50 years’ experience specializing in the outdoor/ski industry. They will be the exclusive ColdAvenger brand representative in CO, WY, NM, UT, KS, MO, & NE.
“The Fifty-Two 80 Marketing Group is exactly the partner we need to help bring our ColdAvenger products and technology to the people who need it in the Rocky Mountain States,” says John Sullivan III, CEO of ColdAvenger. “They already represent some of the best brands in the industry and their reputation speaks for itself. We’re very happy to be on board with this crew!”
The Fifty-Two 80 Marketing Group only represents the best companies and products in the outdoor marketplace and this new partnership signals the strengthening of the ColdAvenger’s sales force presence in the Rocky Mountain Region.
“Our agency represents some of the most prestigious lifestyle product lines in the market today and we feel the ColdAvenger fits perfectly within our business and our other lines” said Katie Carlson of Fifty-Two 80 Marketing Group “There is a great deal of potential in the territory we cover, not only in our traditional outdoor & ski markets, but also in other sectors with the flame-resistant ColdAvenger FRC Balaclava.”
The ColdAvenger achieves five functional goals: (1) natural ventilation during hard work or play, (2) passively warms and humidifies inhaled air, (3) moisture management, (4) prevents fogging of goggles, and (5) protection from the elements. The size and shape of the patented ColdAvenger ventilator is the key to achieving these goals. The ventilator passively (no mechanical/moving parts) mixes inhaled cold air with exhaled warm air to achieve a perfect balance of warmth and humidity, while allowing free and natural breathing even during exertion. Moisture in exhaled air bonds to the ventilator, keeping it away from facial skin. The ergonomic fit prevents the escape of exhaled air behind goggles lenses, preventing fogging. Combined with a variety of high-performance and technical outdoor fabrics provides protection form the elements.
ColdAvenger, founded and headquartered in Missoula, MT and owned by Talus Outdoor Technologies, LLC®, is a leading innovator in cold weather face and airway protection. We believe a face mask should do more than just cover your face. Through function inspired design, we break free from the status quo offering not only a face mask, but a product that will improve your outdoor cold weather experience. Wear a ColdAvenger. Be warm. Breathe free. Stay out longer®!