Everspark Interactive Attends PILLMA Super Summit

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PILLMA is one of the largest conferences dedicated to marketing for personal injury lawyers. Atlanta's premier internet marketing firm, Everspark Interactive, attended the conference to show attorneys how to win the most clients online.

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We've helped law firms become the top search results in their field.

Atlanta's leading internet marketing firm, Everspark Interactive, sent its top brass to attend the Super Summit of PILLMA, the Personal Injury Lawyers Marketing & Management Association, this past weekend. Everspark works extensively with law firms to help them attract more clients online.

The Atlanta SEO company sent their co-founders to the conference to discuss the best strategies for gaining online visibility. The firm focuses its work on SEO (search engine optimization), or the art of moving a client's website to the top positions in Google and other search engines.

PILLMA is a nationwide professional association focused on the business end of the legal industry. The Super Summit will offer lawyers access to top speakers and thinkers on the topic of promoting a law firm and gaining the best clients. Watson says this is particularly important in highly competitive niches.

“There are a few practice areas where attorneys compete the most,” Watson said. “Criminal defense, DUI law and personal injury are niches that we work in extensively. We've helped law firms become the top search results in their field.”

Watson says that a focus on local searches, along with a strong media presence, are keystones of marketing a law firm online. But he calls video SEO Everspark's “secret weapon.”

“Everspark produces high quality videos featuring our clients, and positions them on Youtube to drive the client to the top of the search results,” he said. “It's a process we've engineered and it is brutally successful.”

Watson says that law firms should view their sites not just as intakes or informational resources, but as marketing vehicles in themselves.

“The content and social presence of your website influences how many clients find it in the first place,” he said. “Skilled SEO will bring you more clients than any number of ads.”

About Everspark:

Everspark Interactive is an Atlanta SEO and internet marketing firm. With a hand picked team of the brightest marketing minds in the country, Everspark creates gripping, engaging content that drives web traffic – and dominates search engines. They can be reached at (770) 481-1766 or eversparkinteractive.com.

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Denae Olberding
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