I've discovered that not only is my website essential to my success, but the quality of the new clients it now brings me is outstanding. A recent multi million dollar investment from a new client in USA that I have never met face to face is one example.
Dunfermline, Fife (PRWEB UK) 11 June 2013
(William George IFA) - William George, a Scots businessman who has been a Financial Advisor based in Dunfermline since 1993, has seen a dramatic rise in inquiries from expats based as far away as Canada, and even New Zealand, despite a troubled UK economy.
It's good news for the Scot, who feels marketing lessons he learned on the way can also help others here in the small business community, because he finds people are certainly more willing to invest with UK companies from all over the globe, and Scotland should grab its share of the new growth right now.
"I've discovered that not only is my website essential to my success as a Financial Advisor, but the quality of the new clients it now brings me from abroad is outstanding. A recent multi million dollar investment from a new client in USA that I have never met face to face is just one example."
William puts attracting high calibre inquiries like this down to two simple keys he believes any small UK business can start using tomorrow morning to win more clients or orders for themselves.
1. Establish trust with your visitors the second they land on your site, or lose them forever, especially those from abroad. William's site aims to establish trust early by providing free articles, MP3's and slideshows on pensions and investing, which help inspire confidence in his expertise.
2. Optimise for the 'always on' generation because today people visit on smartphones or tablets. It's vital your site is easily viewable on mobile. (Over the past year over 30% of William's visitors arrived by mobile devices. Official stats bear him out too - according to Pew Internet 70% of affluent adults own smartphones and here in UK 72% surf the Internet on their tablets while watching TV (InMobi & Mobext). Therefore even if you don't pick up expat clients, you still stand a far better chance of accessing new UK clients if your mobile presence works).
William now considers mobile and tablet visitors essential to winning new business, though he also fears Scots businesses who ignore mobiles rapid ascent will struggle, or even eventually fall by the wayside.
Dunfermline Solicitor Tom Queen also attests to the value of using the Internet effectively to bring in new businesses too... "I agree completely with William. Unless you make your web experience useful to visitors, you're unlikely to win them as new clients, so it's essential we all keep up to speed with mobile. People I refer to William sitting in my office, inevitably check him out on their mobiles right there and then."
More About William George IFA:
An Independent Financial Advisor since 1993 William specialises in pensions, retirement and investment planning, and lives in Dunfermline with his wife and two children. Visit http://williamgeorgeifa.co.uk.
Office: Scotia House Unit 5 Dickson Street, Dunfermline, Fife KY12 7SL. Phone: 0800 321 3508. Website: http://williamgeorgeifa.co.uk. Email: William(at)williamgeorgeifa(dot)co(dot)uk. High resolution images available on request.