David Milette Hired as Eastern Canada Sales Director for Trialto Wine Group, Canada's Premium Wine Leader

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Trialto Wine Group Ltd. announces the hiring of David Milette to the position of Sales Director – Eastern Canada. This new position supports Trialto’s focus on their people (winery partners, employees, customers, and industry colleagues) and continued strive for excellence in communication, customer service, and delivering results.

Trialto Wine Group Ltd. has hired David Milette to the position of Sales Director – Eastern Canada. In this newly created role, Milette will focus on continued process improvement and people development internally, and will continue to build on our strong business relationships with customers externally. David will report to Alain Proteau, General Manager – Eastern Canada, and will be based out of Trialto’s Montreal office.

David brings over 15 years’ experience in managing mid-sized sales teams. He has extensive experience in sales and marketing in the sportswear industry starting as a sales rep for Christian Lefebvre Agency. David progressed quickly gaining management experience from a number of sport wear distributors until landing at Spy Optic Inc. where he was appointed Director of Sales for the Canadian market. David joined ‘Coalision’, an international leader in ski and wellness brands, in 2009. It was at that time a new CEO was appointed and business at Coalision saw rapid growth - 50% over the course of four years. David played a key role in developing the brand and maintaining consistency and a high level of customer service during the time of rapid expansion. David, a Montreal native, is passionate about people, sports, and continued learning.

“We are very excited to have David join our team,” stated Rick Toller, Trialto President. “Although David’s experience in the wine industry is limited, his platform values of motivation, collaboration, and results focus developed through the ‘Coalision’ culture will be a perfect fit for Trialto. As Trialto continues to grow David will play an integral part in the continued development of our employees and customer relationships. David’s energy and industrious quality make him a natural relationship builder and a welcomed addition to the Trialto team.”

About Trialto:

The Trialto philosophy is wines of people, place and time: “The wines we represent tell a story about the people that make them, the place they come from and the period in which they are made,” says Toller. “This guides our entire business, as the Trialto focus is to source, import, market and sell wines from premium family-owned wineries representing important wine regions around the world. We represent incredible premium wines from around the world and serve the Canadian market by helping liquor boards, retailers and restaurants source, sell and market these wines,” he continues.” We measure our success by the success of our winery partners and the success of our channel customers.”

For more information, contact:                 

Eric Deguire, Vice President Sales & Marketing        

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Richard Dittmar

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