Kennebunk, Maine (PRWEB) June 11, 2013
Local businesses succeed through the multiple benefits of social media marketing. Local business owners have heard of the importance of using social media platforms such as Facebook, Google Plus, and Pinterest. Many are still trying to figure out how best to leverage the modern technology to benefit their businesses. My Local Leads works with firms from all over the US on different ways to enhance their digital footprint and maximize on a wealth of low cost yet effective local search marketing techniques. These suggestions are the same ones that My Local Leads provides to clients to help local businesses maximize the benefit from social media and online local marketing.
Do Not Oversell
People using social media may search out a brand or local service company to read reviews or find so help, but few go there to be sold. In fact, one of the major complaints from social media users is all of the blatant advertising and attempts to sell them. Social media was designed for people to connect with one another and build a brand. It is also very helpful to provide value added services such as technical support or customer service. Trying to sell all of the time is a sure way for businesses to lose money on social media.
Make it Easy to Connect
The social media team used by local firms should be knowledgeable or at least able to provide helpful answers to customers. If all that a responder to Facebook comments can do is offer a phone number for unhappy customers to call along with a scripted pseudo-apology or empathy statement, it is a sure way to turn off existing and potential customers. Make every point of contact worthwhile and easy for customers and would be customers.
Do Not Worry Too Much About Negative Comments
Any business that has been in existence for a period of time is going to have customers who have negative experiences. Traditionally, companies have worked to keep these issues quiet and below the radar. Allowing customers to post negative reviews on a Google Plus Local page might seem counter intuitive when trying to enhance a company’s online reputation. However, if customers only see positive online reviews, they will be led to believe the negative comments are being hidden. By allowing those negative comments to be seen by others and then also addressing those questions directly, local business owners are actually attracting more clients. The reasoning behind this is simple. Anyone and any company can make a mistake. How that mistake is addressed is often worth a lot in the eye of the consumer.