Winesimple Announces App Upgrades and New Retailers - Helping Consumers Find Wines They’ll Love Where They Shop

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A new release of the WineSimple app is available in the iTunes store and recommended wines can be found at more retailers.

WineSimple announced that v1.2 of their mobile app for iPhone has been released in the iTunes store. The new version makes it easier for consumers to find recommended wines where they are shopping. In addition, the WineSimple proprietary Dynamic Dual Model Algorithm™ (“D2MA™”) has been updated to further improve the accuracy of recommendations.

The new version of the WineSimple app can now be used by consumers to find their recommended wines at select Target, BevMo, Total Wines, Trader Joe’s and Lucky’s locations in addition to all Andronico’s Community Markets in the San Francisco Bay Area. More retailers and additional locations will be added later this month.

Robert Miller, CEO of WineSimple said, “Study after study have shown that many consumers are confused and/or overwhelmed by the number of wine options and many of them end up buying the same wine every time or avoiding wine altogether. Working with our partners to recommend wines that are available where consumers are shopping will encourage those consumers to both try new wines and buy more wine.”

Media Relations Contact
Sharon Rembowski

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