Women in Wireless Appoint Petra Vorsteher of Smaato to Global Leadership Board

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Smaato Co-Founder and EVP to oversee local and international chapter expansion for Women in Wireless.

“Petra has been a vivid supporter of WiW since our inception, and has been a strong driver in launching new Chapters internationally,” says Aurelie Guerrieri, Co-Chair, Local & International Chapters for Women in Wireless.

The international organization promoting and developing female leaders in mobile and digital media, Women In Wireless, has appointed Petra Vorsteher, Co-Founder and Executive Vice President at Smaato, to the Global Leadership Board as Co-Chair overseeing their local and international chapter expansions.

Petra is a pioneer in the mobile industry, and one of the first women to help found and develop a mobile organization. Since 2005, with great contributions from Vorsteher and her team, Smaato has become the largest independent Global Mobile Advertising Exchange in the world, with offices in San Francisco, Hamburg, Singapore, New York, London, Milano, Mumbai and Jakarta. Vorsteher has also been named in the recent past, Mobile Woman to Watch by Mobile Marketer, Top Female Executive by Mobile Entertainment and as a Women Entrepreneur Who Launched a Successful Mobile Startup by Forbes.

“I couldn't be more thrilled to have Petra on board! She has been a vivid supporter of WiW since our inception, and has been a strong driver in launching new Chapters internationally,” says Aurelie Guerrieri, Co-Chair, Local & International Chapters for the Women in Wireless. "She is a successful entrepreneur and highly recognized in her field. She brings strong international experience, is highly connected and knows how to grow an organization globally.”

“I am proud to be part of this organization that brings together a large and diverse group of female entrepreneurs and supports them in building their leadership potential, their career and their personal development through educational events with expert speakers as well as highly effective mentorship programs,” said Vorsteher. “Since the digital and mobile industry is global, now more than ever, it is important to give women a platform, where they can connect, exchange experiences with women in other countries, as well as promote and help each other to grow and succeed in an increasingly competitive marketplace.”

About Women In Wireless (WIW):
Women in Wireless is an organization that promotes and develops female leaders in mobile and digital media. This is done trough leadership development, mentoring, inspirational series of panels and webinars, job boards, philanthropic support for relevant charities and networking events. CEO’s, founders, senior executives, as well as up-and- coming leaders who are making a profound impact in the industry are part of the membership.

Every year there is a unique coordinated world-wide multi city speed networking event, where professionals around the globe unite to meet, mingle and speed network on the same day.

Women in Wireless is an international organization of over 5,000 members with chapters in San Francisco, New York, Dallas, Austin, Chicago, Boston, Calgary, London, Hamburg, Singapore and many other locations.


About Smaato:
Smaato is the leading global mobile advertising and rear time bidding (RTB) exchange.

As an industry pioneer and leader, Smaato provides Ads for Apps, and operates the leading RTB ad exchange and mobile ad optimization platform. More than 70,000 app developers and publishers use Smaato to monetize their content in 230 countries.

Smaato’s unique feature is the aggregation of 90+ Ad Networks and 60+ DSPs to maximize mobile advertising revenues. Through an open API and the widest range of SDKs, Smaato technology can be easily integrated with ad networks, ad inventory owners (publishers and app developers) and 3rd party ad technology providers.

Smaato is an initial member of the OpenRTB Mobile committee and an active member of the Mobile Marketing Association (MMA), Singapore Infocomm Industry (SITF), Singapore IT Federation and the German Digital Media Association (BVDW).

Smaato received a Top 100 Private Company Award by AlwaysOn Media (2013, 2012, 2011, 2009 & 2007), is one of the AlwaysOn Global 250 winners in the Mobile category (2012 & 2011) and was named a “company to watch in 2010″ by Financial Analyst Company GP Bullhound.

Smaato’s global headquarter is in San Francisco, California. The privately held company was founded in 2005 by an experienced International management team. Smaato’s European headquarter is in Hamburg, Germany and the APAC headquarter is in Singapore.

Press contacts:
For PR inquiries, please contact Smaato’s PR team:

US: Matthew White, Director of Marketing and Sales Operations, America

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Angie Fife

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