"It is imperative that retargeting strategies are utilized in conjunction with other ODA campaigns. Retargeting allows you to 'follow-up' with those visitors who didn't convert the first time on your site, but who may still be interested in your product."
Annapolis, Maryland (PRWEB) June 11, 2013
Syber has announced a redesigned Online Display Advertising (ODA) package, and Search Marketing Services from a team of professionals that provide an unparalleled level of customer support coupled with knowledge of industry best practices and experience.
The updated offering will facilitate campaigns using any, or all of the following online marketing strategies to ensure the best Return on Investment (ROI) per advertising dollar.
Contextual Targeting - Show display ads specifically to users who are browsing other websites that feature content relevant to your industry.
Audience Targeting - Once your target audience has been defined, utilize audience targeting strategies to market to those individuals with the best probability of conversion. Marketing to specific demographics or search histories will allow you to ensure your marketing dollars are placing your company in front of an already engaged audience.
Geographic Targeting - Advertise to any zip code, city, state, country, or any combination you wish to capture the clients in your area.
Re-marketing - Track visitors to your website, and follow them with ads about your business, allowing for much higher conversion rates. Most online researchers do not go with the first company they find, so why not stay in front of them throughout the entire decision making timeline?
Effective Creative Development - Ensure that images used for advertising are visually appealing and communicate the desired message in the best possible manner.
Professional Oversight - Develop goals for each campaign and implement corresponding strategies to meet them.
"It is imperative that retargeting strategies are utilized in conjunction with other ODA campaigns,” said Andy Mechling, Chief Marketing Officer at Syber. “Retargeting allows you to 'follow-up' with those visitors who didn't convert the first time on your site, but who may still be interested in your product."
Investing in online advertising an important piece of any marketing plan. In doing so, you will drive an increase in exposure and web traffic, while increasing your client base. Whether using online marketing to help a prospective client find your site for the first time, or to redirect a previous visitor back into the sales pipeline, there are many ways that advertising online can help boost your revenues.
-- About Syber --
SYBER, Inc. is an Information Technology (IT) company based in Annapolis, MD. They help clients reduce IT expenditures while increasing the security, reliability and optimization of their computer networks as well as improving employee productivity through Managed IT Services. They also provide Online Marketing services to help clients create and broaden their online presence, expand customer reach, increase potential sales opportunities, and achieve higher revenues. For more information, visit http://www.syber.com.