Training & Business Simulations eBook Experiences Top Sales, Prompts Release of “Shift” in Print Format

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Training and business simulations ebook reaches top seller status. High demand prompts author Hugh Hunter to release print version of “Shift: Using Business Simulations and Serious Games.”

Today’s learners are used to fast-paced electronic games, so they expect their work training to be engaging – not boring. Organizations utilizing simulations in their training programs see a more productive workforce.

The latest training and business simulations ebook by Hugh Hunter of ( was released this week in print format.

The ebook, “Shift: Using Business Simulations and Serious Games”, reached number one in sales on after its initial release on May 1. Numerous training executives and human resources professionals sought to obtain the book for their teams in print format, prompting Hunter to release a hard copy of the top-seller.

“The training industry has been incredibly receptive to this book, and I’m thrilled with the response,” said Hunter. “I’m happy to share this resource and I’m glad it’s helpful, because that was the intent of this project. Simulations need to be de-mystified, because they’re the future of corporate training.”

The ebook version of “Shift” reached number one in sales during the first two weeks after its release, and sold more than 200 copies in less than one month.

The brisk sales of the ebook and the call for its release in print validate the timely nature of the topic. Organizations are choosing to implement simulations in their training because these tools keep learners engaged, helping them to learn faster and retain more of that knowledge.

“Today’s learners won’t tolerate boring training. They are used to playing electronic games, with a fast pace, lots of action, and role-playing,” said Hunter. “They now expect their work training to be engaging, or at least, not boring. Organizations that utilize simulations see more productive employees who understand their role in the organization and who are committed to the organization’s success, in addition to their own personal success.”

In “Shift,” Hunter deftly explains the learning and development theory behind simulations, and lays out a step-by-step process that organizations can use for implementation. He provides guidelines to determine the success of simulations when they are used, and how to measure the bottom-line impact to the organization. Hunter writes in an easy-to-read, digestible style and uses layman’s terms that are helpful to readers at every level.

Hugh Hunter is vice president of learning and development for Simulation Development Group, LLC (, founded in 2008, and has an extensive background in learning theory and application, solution development, and business growth. His decades of experience in educational technology at Apple® and other firms allow him to help organizations easily adopt business simulations and serious games. As a simulations architect, he has created and developed hundreds of projects, from childhood games through corporate employee retirement simulations, and currently architects solutions for global Fortune 500 corporations and organizations aspiring to the Fortune 500. More information is at The print and ebook versions of “Shift” are both available at

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