Nice Properties Forms Russian Brand Management Team to Handle Recent Surge of Russian Property Investors Buying Luxury Real Estate on the French Riviera

Share Article

A recent surge in Russian property investors has spurred the creation of a new Russian brand management team to handle all transactions and marketing strategies.

Nice Properties Russian brand marketing in magazines

Nice Properties Real Estate Group enters Russian brand marketing.

The reality is that there are more Russians buying luxury real estate today, and we need to be sure that we can appropriately fulfill their needs and requests.

Nice Properties Real Estate Group has created a new team specialized in handling their Russian transactions and Russian brand marketing as a response to the surge in their Russian clientele looking for sea view apartments and luxury villas on the French Riviera.

The creation of this new team comes as Nice Properties recently opened their sixth new agency on the French Riviera and have experienced a serious demand for mid-ranged to luxury properties with the most common request being properties in the 2-5 million euro range.

Team members include Nina Matrevelli, Nice Properties Senior Broker for the Massena agency, Anastasia Yagodkina, Russian Communications & Marketing who holds two Masters degrees in Marketing from Russia and France respectively, Frederic Markarian SEO Consultant and Michael Fusaro, Commercial Director for Nice Properties.

Technical sales support, Russian language website, print advertising, web marketing, blog and magazine articles, promotional events and exclusive partnerships as well as social media campaigns and consulting services are some of the items on the new marketing plan for this niche clientele.

Commercial director Michael Fusaro explains the reason behind the creation of the Russian brand team, "We wanted to make sure that the Nice Properties brand and platform is cohesive for all our clientele and their needs. That is the most important for us. The team will enable us to move forward in our international marketing strategies and allow us the capability to participate in more international promotional events."

Fusaro further states, "The reality is that there are more Russians buying luxury real estate, and we need to be sure that we can appropriately fulfill their needs and requests."

About Nice Properties Real Estate Group
Nice Properties is the French Riviera’s leading real estate group specializing in the sale of luxury villas, vacation homes, apartments, commercial real estate and new build programs. They have the most effective professional multi-lingual network of real estate professionals with five offices along the Cote d’Azur from Cannes to Beaulieau, providing an efficient and seamless platform for the best real estate opportunities and investments on the French Riviera. To find out more information about the best properties for sale or for seasonal rental on the French Riviera, please visit our website

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Juanita Viale
+33 (0)4 93 91 90 89
Email >
Follow us on
Visit website


Nice Properties logo