British Constructional Steelwork Association Website Experiences Massive Traffic Since October Launch

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The new website for British Construction Steelwork Association (BCSA), http://www.steelconstruction.info, has experienced a constant and significant increase in traffic since its launch last October.

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The growth since launch represents a 333% increase in traffic and the site appears to be going from strength to strength.

The BCSA are happy to announce that their new website has enjoyed unprecedented levels of traffic since launch, and looks set to do so throughout the rest of the year.

The free encyclopaedia for UK steel construction information was developed in partnership with the Steel Construction Institute (SCI) and Tata Steel, a subsidiary of the Tata Group, one of the world’s most reputable multinational companies.

The website uses the familiar wiki formatting style to collate, produce and present information on the steel construction sector, both in content-rich webpages and high quality, downloadable .pdf files. Primarily targeted at the construction industry, the website achieved 12,000 visits within the first month of launch, and that figure has increased exponentially since; the hits for May 2013 stood at over 41,000.

Speaking on the success of the website, Alan Todd, Market Development Director at BCSA said, ‘We are extremely happy with the traffic and continued success of the website. The growth since launch represents a 333% increase in traffic and the site appears to be going from strength to strength. It was our aim that, in partnership with Tata Steel and the SCI, the site would become the ‘go-to’ place for steel design and construction information, and currently the statistics reflect that.’

Todd attributes the interactivity of the website as a major factor in its success, ‘Not only are we constantly maintaining and updating the site, but we also actively encourage users to let us know if there is information missing, or there is something they feel needs adding. This way we can stay ahead of industry developments and deliver up-to-date, high quality and professional information on a consistent basis.’

As the BCSA, Tata Steel and the SCI look to continually develop the site, it is hoped that it will become the primary vehicle for identifying future market development activity, and delivering the output of resulting projects to the construction industry.

For further information, or to contact BCSA, Tata Steel or the SCI visit them at their new website, http://www.steelconstruction.info.

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