First West Credit Union Wins Marketing Award for Referral Program

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First West Credit Union, the third largest credit union in British Columbia encompassing the Envision Financial, Valley First and Enderby & District Financial brands, recently received a Marketing Association for Credit Unions (MACU) Award in Marketing Excellence (AIME) for their Referral Perks program.

Our partnership with RewardStream on this program has enabled us to reward our members for their loyalty and for referring their family and friends to our credit union, and we’re very pleased that it has earned an Award in Marketing Excellence from MACU.

First West Credit Union, the third largest credit union in British Columbia encompassing the Envision Financial, Valley First and Enderby & District Financial brands, recently received a Marketing Association for Credit Unions (MACU) Award in Marketing Excellence (AIME) for their Referral Perks program. The program was developed by RewardStream, a leading provider of referral marketing programs, and is designed to make it easy and rewarding for members of Envision Financial, Valley First and Enderby & District to refer their family and friends to the credit union.

First West chose RewardStream to help them launch the program in September of 2012, and have found that it has helped them engage with their members while encouraging high-value business referrals. Demonstrating First West’s philosophy of “work big, work local,” the Referral Perks program allows members to choose between two different $50 rewards for a successful referral, either a prepaid Mastercard® or a donation to local charity, Feed the Valley, Valley First’s signature community cause, which aims to alleviate hunger throughout the Okanagan, Similkameen and Thompson regions of British Columbia.

Says James Christensen, EVP of Business Development at RewardStream, “We were delighted to partner with First West Credit Union to develop their Referral Perks Program. We have consistently seen that financial services are one of the purchase categories that are most impacted by refer a friend type programs. We are very happy to see that First West is receiving some much deserved recognition for their program.”

“At First West, we aim to deliver innovative and best-in-class products and services like our Referral Perks program to help keep banking simple for our valued members,” shares Bryan Mavrow, senior vice-president, Marketing at First West Credit Union. “Our partnership with RewardStream on this program has enabled us to reward our members for their loyalty and for referring their family and friends to our credit union, and we’re very pleased that it has earned an Award in Marketing Excellence from MACU.”
For more information about the Referral Perks Program visit http://www.envisionfinancial.ca/refer or http://www.valleyfirst.com/refer

About RewardStream

RewardStream is a leading provider of referral marketing programs for some of the world’s most esteemed brands. For more information, please visit our website at http://www.rewardstream.com

About First West Credit Union

First West Credit Union offers members the financial strength, comprehensive product selection and extended branch network of a large financial institution while maintaining local brand identities and a unique grassroots approach to service. Led by Launi Skinner, First West is British Columbia’s third-largest credit union with $7.1 billion in assets under administration, more than 171,000 members and close to 1,300 employees. It operates 40 branches throughout the province under the Envision Financial, Valley First and Enderby & District Financial brands. For more information on First West Credit Union, visit firstwestcu.ca or follow on Twitter at @firstwestcu.

Media Contact

Amberlie Denny, Marketing Manager
amberlie.denny(at)rewardstream(dot)com
1.877.692.0040

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