Rising to the challenge of an aspirational ageing population

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Audley Retirement opens new luxury Retirement Village in Kintbury.

Earl of Carnarvon and Nick Sanderson CEO Audley Retirement

Nick Sanderson, CEO, Audley Retirement Villages, said: “We are seeing a generation of aspirational and discerning older people stand up and challenge the status quo and demand more, and the country will soon have little choice but to wake up and respond.”

•    Alternative housing options provide choice and independence in retirement

  •     Business, society and government must meet the ambitions of older people

The UK is experiencing a significant demographic shift and must meet the challenge of a rapidly growing older population. According to the 2011 Census*, the population aged 65 and over stands at 16.4%, one in six people, and is the highest seen in any census, and this growth is set to continue.

This quiet demographic revolution questions the preparedness of individuals, business, society and government to meet the ambitions and needs of this diverse group. One of the most important areas is that of housing. Research clearly shows that nobody wants to live in institutional care, with 99% of people wanting an alternative in older age**. The International Longevity Centre recently talked of the need to incentivise older people to downsize and argued that retirement housing must be ‘aspirational’.

Nick Sanderson, CEO, Audley Retirement Villages, said: “I am delighted to see the ILC supporting arguments that I have long been making about the importance of providing attractive specialist housing for the older generation. We are seeing a generation of aspirational and discerning older people stand up and challenge the status quo and demand more, and the country will soon have little choice but to wake up and respond. This fast growing sector of society is looking for desirable, quality homes to suit its lifestyle ambitions, so we must stop focusing on unwanted institutional care and provide the attractive specialist housing that the country is crying out for.”

Audley Retirement Villages provide luxury retirement living for older people which is designed to provide choice, enable them to remain independent and meet their aspirations as well as any changing needs.

The latest development in the Audley portfolio was officially opened on Thursday June 6th by the Earl and Countess of Carnarvon, alongside Audley Retirement CEO Nick Sanderson. Audley Inglewood in Kintbury in Berkshire provides high quality apartments for the over 55s, and brings luxury, independent retirement living to Berkshire. At the centre of the development is Inglewood House which has been completely rebuilt to its former glory and retains many period features from its fascinating history. Inglewood House is home to the Audley Club which includes a restaurant, bar/bistro, library, swimming pool, treatment rooms, sauna and gym and is available to those that live there and by membership to the local community.

The opening extends the number of Audley Villages to eight spread across the UK, with an ninth due to open later this year in Leamington Spa.

Nick Sanderson commented: “I am incredibly proud of the Audley team and as we open our latest development, Audley Inglewood in Berkshire, I reflect upon the talents and commitment of each and everyone of them. The Audley proposition is based, first and foremost, on what our customer wants, not what they need. We do have an ageing population in this country and if we are to successfully navigate a significant demographic shift we must change our way of thinking and innovate.

“Improving the retirement living options available to older people will benefit a broader base of society as greater, and better quality, choices could see vast swathes of family housing stock brought to market. We must think very carefully about where we build, how we build but also what we build and in the process we re-draw the UK housing map and secure the home-owning aspirations of future generations.”

Audley Retirement Villages enables those who live there to live an independent and healthy retirement in their own homes and in a like-minded community. They enjoy full access to the Audley Club and its range of facilities with flexible care and support available should it become necessary. Individuals buy their home or apartment from Audley and own it on a 125 year lease.

For those who are interested in an exclusive tour of Audley Inglewood please arrange an appointment by calling 01488 682100.

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For more information or spokespeople contact James Baker or Rachel Finlay audley(at)teamspiritpr(dot)com or 020 7360 7878

Notes to editors

** All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2017 adults. Fieldwork was undertaken between 27-29 March 2012. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).

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Rachel Finlay
Team Spirit Public Relations
0207 360 7820
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