Hard Rock Hotel and Casino Albuquerque Begins its Rebranding to Isleta Resort and Casino

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Hard Rock Hotel and Casino Albuquerque undergoing a significant transformation.

The Hard Rock Hotel and Casino Albuquerque will be returning to its roots next month and changing its name back to Isleta Resort and Casino. During the next few weeks, the changes will include enhancements to the gaming floor, new slot machine technology with more ways for guests to play and win, a modernized logo design to better reflect the casino’s heritage, and the removal of the Hard Rock sign and its iconic oversized guitar.

“After nearly three years as Hard Rock, we learned that our guests preferred and identified more with the Isleta brand. As a result, we are in the process of changing our identity and creating a modern Native American-style resort and casino that is friendly and inviting to everyone. It will combine the latest in music and entertainment made popular by the Hard Rock brand with the luxury of a Las Vegas-style casino and the traditions and style of the Isleta pueblo. The new Isleta Resort and Casino will merge together all the best elements to create New Mexico’s foremost Native American gaming casino redesigned for all to enjoy,” said Pam Gallegos, CEO of Isleta Resort and Casino. “Due to the rebranding, we apologize for any inconvenience and encourage guests to enjoy the modernized gaming, traditional and upscale restaurants, exclusive entertainment, and our contemporary resort accommodations.”

Isleta Resort and Casino will host a variety of events to honor its guests and introduce the new brand next month, with the grand opening of the new casino scheduled for Friday, July 12.

About the Hard Rock Hotel & Casino Albuquerque The stage is set for the new Hard Rock Hotel & Casino Albuquerque featuring a 6 story tower and a total of 201 guest rooms; approximately 100,000 square foot casino; a relaxing indoor/outdoor pool; 30,000 square feet of convention space; a 2,500 seat multi-purpose theater for concerts and sporting events; several restaurants; Center Bar; cocktail lounge and live entertainment. Hard Rock Hotel & Casino Albuquerque is located in the heart of the Land of Enchantment; the property is dramatic, yet graceful combination of striking architecture and rock n' roll vibe. Impeccable hospitality with personalized attention provides each guest with an unmatched experience. The new Hard Rock Hotel and Casino Albuquerque includes premier entertainment, the décor, memorabilia, and merchandise that have made the Hard Rock brand famous around the world.

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Bianca Matamoros
Hard Rock Hotel & Casino Albuquerque
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