New York, NY (PRWEB) June 14, 2013
At the Marina at Pier 57, Christie® M-Series HD projectors are helping visitors “travel” through New York City by creating a multi-sensory experience for The Interactive New York (T.I.N.Y) exhibition, an interactive multimedia art installation by video artist Garson Yu. The exhibit is inspired by New York City as a living organism, and will let visitors interact with video and sound reminiscent of traveling in the city.
The interim art space, created at the entryway to Pier 57, features a “magic carpet” sculptural installation of 36 hanging shipping containers designed by Madrid-based architecture firm CH+QS Arquitectos. Eight Christie HD10K-M 1080 HD 3-chip DLP® projectors create a special interactive experience within the space, projecting moving images onto the containers of everyday life in New York, including subway scenes and scenes of childhood memories. Displayed in brilliant HD and using the projectors’ embedded warping, blending and color matching capabilities, the images help to simulate a virtual subway train – with visitors traveling from end to end, passing through the containers as one would walk through the different cars of the train. There is an ambient audio track built around the rhythmic rumble of a subway train and layered with city sounds. Walking further into the installation, visitors become participants, and are encouraged to yell and make different vocal sounds into microphones that trigger motion of the visuals.
“We are thrilled that the versatility, brightness, and interactive qualities of the Christie M- Series projectors have provided Garson Yu with an ideal medium for expressing and realizing his artistic vision,” said Kathryn Cress, vice president of global and corporate marketing for Christie. “His exhibit has brought to life a unique and creative idea that can now be enjoyed by many, with each visitor engaging with the experience in their own personal way.”
Garson Yu said, “As a student, I always wanted to design children's playgrounds, and this is an opportunity to create something almost like an interactive carnival for families and people of all ages to come play and have fun. My hope is for this to evoke the richness of a full range of memories and emotions. I'm bringing the kind of thinking behind the film projects that I work on in Hollywood, and the Christie projectors are essential to helping me create an immersive, interactive experience that affects everyone based on their personal memories. New York is an important part of my artistic life, and it is great to come back here with this show."
The Christie HD10K-M is a flexible, high performance 3-chip 1080 HD DLP® digital projector featuring high efficiency and brightness, drawing a maximum power of 1320W. Embedded warping, blending and color matching, along with built-in portrait capabilities provide ideal installation flexibility.
About Garson Yu
Garson Yu was born in Hong Kong, and immigrated to America in 1983 to pursue his art education. He attended the Swain School of Design in Massachusetts where he studied with painter David L. Smith. Garson continued his studies at the Yale School of Art, where he received his MFA in Graphic Design. While studying graphic design, he continued to pursue his studio art study with Bernard Chase, Lester Johnson and Erwin Hauer. Upon graduating in 1987, he was honored with the Alexei Brodovitch Prize in Graphic Design.
Garson left New York, relocating to Los Angeles in 1993. 4 years later he founded yU+co, a design company specializing in film title design and motion graphics for film/TV and new media. Once established in Hollywood, Garson worked with filmmakers like Steven Spielberg, Ang Lee, Ridley Scott, Tony Scott, Zack Snyder and John Woo. Garson has worked on over 150 film and TV Network projects. He has won numerous awards and honors for his title design and motion graphics work including an Emmy for Outstanding Achievement in Title Design plus four other Emmy nominations, the New York Art Directors Club Award, three BDA Awards, a Monitor Award, ID Magazine International Design Award, HOW Magazine International Design Award, AIGA Design Award and the Eyes and Ears of Europe Award.
About Pier 57
Pier 57 is a 560,000 square-foot landmarked pier, located at 15th Street and the Hudson River in Manhattan. The 1952 "Marine @ Aviation" structure, a former shipping hub, is being transformed by YoungWoo & Associates into a vital new destination in Hudson River Park. Set to launch in 2015, Pier 57 will include a cultural program, a rooftop park, several restaurants, flexible retail and entertainment opportunities, and a marketplace built from re-purposed shipping containers. The Marina at P57 is a shipping container installation on the south end of the pier, adjacent to the Hudson River Park. Throughout the summer, The Marina will host emerging talent in food, fashion, art and more including Fletcher’s Barbecue, Butcher’s Daughter, Van Leeuwen Ice Cream, Cold Process Coffee, Soludos Espadrilles and Grey Area.
Christie Digital Systems USA, Inc. is a global visual technologies company and is a wholly-owned subsidiary of Ushio Inc. Consistently setting the standards by being the first to market some of the world's most advanced projectors and complete system displays, Christie is recognized as one of the most innovative visual technology companies in the world. From retail displays to Hollywood, mission critical command centers to classrooms and training simulators, Christie display solutions and projectors capture the attention of audiences around the world with dynamic and stunning images.
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Mario Almonte, Herman & Almonte Public Relations
(212) 616-1190, ext. 267
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