Perfect Search Unveils New Retargeting Strategy for Restaurants and Bars

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Restaurants and Bars can target promotional ads to customers who have previously visited their site while they browse other websites and are within a few blocks of their location—prompting the customer to make a reservation online or walk into the venue.

Perfect Search Media Retargeting Chicago
"Event and location-based retargeting is the next big trend in local advertising."

Perfect Search, a digital marketing agency in Chicago, announces new retargeting services for restaurants, bars and event-based establishments across the country. Retargeting, also referred to as remarketing, allows a website to build an audience of ALL visitors who visit their site and to advertise to this audience as they browse the web on their desktops, laptops, tablets, and mobile phones.

The advertising is extremely cost-effective and current clients are receiving 100,000 views on ads for every $150 spent. Not only will the ads drive customers back to venue websites, but because ads recognize GPS location, in-store traffic will also increase significantly.

“Event and location-based retargeting is the next big trend in local advertising. Because our office is surrounded by great bars, restaurants and venues in River North, Chicago, it’s exciting to offer our neighbors who we have relationships with, a cost-effective solution to increase their business while also adding value to customers that can take advantage of specials and promotions,” says Ajay Pattani, Founder and CEO of Perfect Search Media.

We’ve rolled this program out with a mix of innovative establishments like Lettuce Entertain You’s RPM Italian, Paris Club, and Hub 51, along with Top Chef Finalist, Takashi’s Slurping Turtle.

RJ Melman, owner of Lettuce Entertain You venues, was the first to move forward with the opportunity to team up with Perfect Searc. Melman says, “This is a great channel for us and we have enjoyed working with the Perfect Search team.”

Restaurants and bars in competitive markets like Chicago are constantly competing against the new and established hotspots. Retargeting is a great way for bars and restaurants to promote their specials and events to a targeted group of customers who have shown interest.

Chef Takashi, a Top Chef Finalist and owner of Takashi and Slurping Turtle in Chicago, recognized the opportunity in Perfect Search’s strategic method to retargeting. “Perfect Search’s approach to innovative advertising compliments our focus on a high quality, tasty menu and experience,” says Takashi.

Perfect Search’s non-restaurant clients like the Chicago Tribune, Sandbox Industries and Topps, among others, have taken advantage of retargeting for years.

Perfect Search Media applies a data-driven approach, developed through search engine marketing, to manage all online traffic sources. Its strategy generates more targeted traffic, higher conversion rates, increased segmentation of messaging and greater return on advertising investment. For more information about our Retargeting Services visit our site at http://www.perfectsearchmedia.com.

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Alyssa Mattero
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