Sneak Peek of Fresh CMI/Compas Research Launching at Digital Pharma West

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CMI/Compas Media Vitals research report uncovers deep insights into prescriber media preferences across 21 specialties. Free excerpt of report including digital insights of 6 specialties to premiere at Digital Pharma West.

In preparation for the annual release of the CMI/Compas 21 specialty multi-channel Media Vitals report, the company will be pre-releasing a digital insights excerpt. The CMI/Compas Media Vitals digital insights excerpt will be released just in time for the Digital Pharma West conference June 25-27. The research report will present digital insights about doctors’ use of media that are essential to brand planning and engagement, including the importance of multiple device utilization and the situations throughout their personal and professional surround.

The advance digital insights excerpt of CMI/Compas research focusing on digital and including six specialties will be available during Digital Pharma West for free on June 25 to those who reserve. The excerpt will be available for free to all others on June 28, the day after the conference.

“Understanding how physicians seek knowledge empowers us to engage them and provide value in today’s cluttered marketplace,” explained Dr. Susan Dorfman, CMI/Compas Chief Marketing & Innovation Officer and a lead analyst on the report. “Insights gathered from our Media Vitals research allows us to better plan how we reach doctors – the way they want to be reached across all media. Digital Pharma West is an important meeting for gathering the brightest minds in digital, which is why we decided to release this excerpt of our research focused on digital.”

The full CMI/Compas Media Vitals study across 21 physician specialties will be available for purchase late July 2013 and focuses on answers to over 60 questions. The inaugural 21-specialty CMI/Compas Media Vitals study assesses the varying key factors of physician engagement, uncovering their knowledge seeking needs, preferences, sources, times of day, and omni-channel touchpoints.

To reserve a free copy of the CMI/Compas Media Vitals digital insights excerpt via email or advance pickup at Digital Pharma West, or to inquire about purchasing additional data from the full CMI/Compas Media Vitals research across 21 specialties, please contact Lindsay Dinan at ldinan(at)cmicompas(dot)com.

About CMI/Compas

Well-known as a media planning and buying organization for healthcare clients, sister agencies Communications Media, Inc. (CMI) and Compas, Inc. together form the indispensable strategic marketing partner to the world’s game-changers in health, offering guidance at every level of marketing. CMI/Compas focuses on core service offerings of Media, Innovation, Customer Insights, Technology, and Buying. CMI/Compas is laser-focused on helping clients move the promotional needle. CMI/Compas has offices in Philadelphia; King of Prussia, PA; Pennsauken, NJ; and New York. The family of companies is actively recruiting for healthcare marketing jobs via http://www.cmirecruiter.com.

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