One Show Entertainment Announces 2013 Winners

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This year’s winners used branded entertainment for good.

This year’s winners demonstrated that branded entertainment can simultaneously make a positive brand impression while making a difference.

The One Club (http://www.oneclub.org) announced today the winners for the 5th Annual One Show Entertainment Awards, the most prestigious worldwide competition celebrating the year's best in branded entertainment. There were 89 winners from 65 agencies and 15 countries who emerged from a competitive pool of just under a thousand submissions.

Leo Burnett New York secured highest honors by winning Best of Show for its work, “New York Writes Itself,” for the Village Voice. Gold Pencil winners included “Real Beauty Sketches” for Dove by Ogilvy, “The Beauty Inside, Episode 1” for Intel & Toshiba by Pereira & O’Dell, “Hashtag Killer Case Study” for Water is Life by DDB New York and “Stadium UK” for BBC Sport by RKCR Y&R.

“We saw a lot of compelling work whose aim was to uplift their audiences,” said Michael Nadeau, Managing Director of The One Club West. “Branded entertainment across different media aspired to change perceptions, ranging from how we treat each other and general outlook on life. This year’s winners demonstrated that branded entertainment can simultaneously make a positive brand impression while making a difference.”

Overall, there were 19 Gold Pencil Winners, 27 Silver Pencil Winners, 17 Bronze Pencil winners and 26 Merit winners who were honored at Deutsch LA in Los Angeles on June 13.

The complete list of the One Show Entertainment winners can be found here: http://www.oneclub.org/downloads/finalists/2013-ose-pencils.pdf

Please visit http://www.oneclub.org for more information on One Show Entertainment. Tickets can be purchased on The One Club website.

About The One Club
The One Club, a non-profit organization, exists to champion and promote excellence in advertising and design in all its forms. Founded in 1975, as part of its mission to promote high standards of creative excellence, The One Club produces the One Show, One Show Design, One Show Interactive and One Show Entertainment. The coveted One Show Gold Pencils are regarded as the zenith of achievement in the advertising world. Its OneScreen Short Film & Video Festival returned from a four-year hiatus in 2012.

In 1995, The One Club established an education department, dedicated to fostering the creative talents of advertising students nationwide. The department administers scholarships to outstanding students in advertising programs at a variety of schools across the country and produces an annual College Competition. As a part of this department, the award-winning One Club Diversity Program conducts workshops, portfolio reviews and outreach to multicultural students around the country.

Art & Copy, a documentary film produced by The One Club, won an Emmy Award after appearing on PBS Independent Lens.

You can follow The One Club online at http://www.oneclub.org, on Facebook and at Twitter.

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Pablo Andreu
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