Serta® Announces the "What’s Your iComfort® Direction?" Sweepstakes

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Serta invites consumers to unlock their personality with their favorite sleep position and enter to win the brand new iComfort® Directions™ mattress to ensure proper support and individual comfort all year long.

A good night’s sleep provides rest and rejuvenation, but did you know that it can also reveal something about your personality traits and behaviors?

Studies indicate that people who sleep in the three most common sleeping positions, fetal, semi-fetal, and soldier are associated with specific personalities¹. Serta is excited to announce the "What’s Your iComfort Direction?" Sweepstakes to encourage consumers to share their favorite sleeping positions in a fun survey to learn more about their personalities and enter to win a new iComfort® Directions™ gel memory foam mattress.

The survey involves a series of short questions on favorite sleep positions and day-to-day activities. Participants will receive the results on what their sleep positions say about them and discover that there is an iComfort mattress for every unique sleeper, including options from the new iComfort Directions collection.

To enter, participants must visit the Serta Facebook page and take the survey. One lucky winner will be chosen at random to receive a Queen size iComfort® Directions™ Epic™ mattress set with the option of either a standard or Serta Adjustable foundation, with an approximate retail value of up to $4,474. Three other prizes will be awarded during the contest by random selection including an iComfort Luxury Queen-size sheet set, two iComfort Scrunch Pillows™ and one iComfort Queen-size Mattress Protector.

For five additional entries, participants can visit a local retailer and upload a photo of themselves on Pinterest showing their “iComfort Direction” on an iComfort® mattress. All links to the image should be sent to marketing(at)serta(dot)com.

The sweepstakes will run from June 12, 2013 through June 30, 2013 exclusively on Serta’s Facebook page, where additional details and Official Rules can be found.

About Serta:

Serta is the #1 Mattress Manufacturer in the United States. The company’s product portfolio includes the only official mattress of the National Sleep Foundation, The Serta Perfect Sleeper® and the revolutionary iComfort® gel memory foam sleep system, both named Consumers Digest Best Buys. Serta also manufactures the upscale Trump Home™ and Perfect Day® iSeries™ collections, featuring a combination of Serta’s exclusive gel memory foam and an advanced innerspring system.    

As the leading provider of mattresses to the hospitality industry, Serta partners with hotel groups such as Hilton Hotels, Marriott, Intercontinental Hotels Group, Bellagio Hotel, Wyndham Hotels, Omni Hotels, Choice Hotels, Accor Hotels and many more.

Serta has 23 U.S. and 4 Canadian manufacturing plants. In addition, Serta is distributed internationally in more than 100 other countries. With its worldwide network, Serta is able to respond quickly to customers’ needs while still preserving strict control standards to ensure the highest quality.

For more information, visit

¹ Kamau, L. Z., Luber, E., & Kumar, V.K. (2012). Sleep Positions and Personality: Zuckerman– Kuhlman’s Big Five, Creativity, Creativity Styles, and Hypnotizability (3 ed., Vol. 14, pp. 609-62). Winter Garden: North American Journal of Psychology.

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