Chris Anderson with Giannino Bassetti Foundation: The Guru of Digital Creativity Will Join “Makers” to Discuss Innovation and Beauty, Two Sides of the Same Coin

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Italy’s Rich Cultural Heritage is Showcased by U.S. Premiere Exhibitions, Including “The New Italian Design” By The Triennale Design Museum Of Milan

How can companies compete globally by harnessing Italy’s rich cultural history of artisanal craftsmanship with Silicon Valley’s latest technologies, to produce beautiful products that are manufactured faster, and at a lower cost? Bringing the issue of “the new economy of beauty” to the fore, Chris Anderson, former editor-in-chief of WIRED and author of “Makers. The New Industrial Revolution”, will be a Keynote Speaker at the upcoming symposium, “From Taylorism to Tailor Made. A Bridge Between Two Cultures.” The symposium is organized within the program, “Making in Italy - Making in USA: Artisanship, Technology and Design. Innovating with Beauty” presented by the Giannino Bassetti Foundation, (FGB) at The Academy of Art, The Cannery, San Francisco, from June 22 to 24, 2013.

"INNOVATING WITH BEAUTY" is created by the non-profit organization (FGB), as part of San Francisco Design Week, in collaboration with the Consulate General of Italy and the Italian Institute of Culture of San Francisco. The three-day program of get-togethers, workshops and exhibitions encourages discussion, comparing the cutting edge models of Italian production and artisanal craftsmanship with the emerging technologies of Silicon Valley. “INNOVATING WITH BEAUTY” places a lens over shifts in the design, prototyping and manufacturing industries (including 3D printing and laser cutting) with discussions between leaders from the public, private and research sectors, from Italy and the US.

Alongside Chris Anderson, leading artisans, entrepreneurs and designers will participate as panelists in the symposium (June 22) exploring the role of artisanal craftsmanship, as seen from both the US and Italian perspective, and its future in advanced manufacturing processes.

The panelists will also participate in two workshops: “Design Will Own the Future.” (June 23 at Singularity University) based upon case studies of companies that create “responsible innovation”, combining high technology and artisanship; and “From Made in Italy to Make in Italy” (June 24), with testimonies from Italian companies that use innovation, beauty and design to improve their strategic position.

Through the workshops, the debate will be brought to life by highly respected thought and design leaders, such as Dale Dougherty, editor and publisher of “MAKE”., (cited by President Barack Obama and given the title of “Champion of Change”); and Stefano Micelli, author of “Futuro Artigiano”, and professor of Economics and Business Management at the Università Ca’ Foscari in Venice.

Other participants include Giulio Ceppi, Total Tool; Luisa Collina, Politecnico di Milano; Tom Igoe, Arduino; Giovanni Lanzone, The Renaissance Link; Rodrigo Rodriquez, Flos; and Sigurdur Thorsteinsson, Design Group Italia.

The FGB, whose mission is to advance responsible innovation, is promoting a new culture of “making”, combining style and high technology, to reassess the centuries-old skills of Italy in today’s technology-led economy.

In addition to the three-day program of symposiums “Innovating with Beauty” also offers three significant exhibitions, created by some of the most influential leaders in the world of design, artisanship and innovation:

The US premier of “THE NEW ITALIAN DESIGN,” (June 22-August 10) produced by the Triennale Design Museum of Milan. The exhibition is an overview of contemporary Italian design that explains and describes the transition of the movement and its links with economic, political, and technological changes that have occured over the recent decades.

“THE NEW SHAPE OF ARTISANS’ IDENTITIES. AN OCTAGON OF VALUES FOR THE FUTURE OF CRAFTMANSHIP” (June 24-27) promoted by Confartigianato, the Italian national association of artisan enterprises, explores the new role of the artisan and craftsmanship. Six companies present their world-famous Italian artisan heritage, reinterpreting and innovating it according to today’s standards.

And, Poltrona Frau and Cappellini are celebrating their iconic work with the exhibit, “POLTRONA FRAU: ONE-HUNDRED YEARS OF ITALIAN LEATHERWORK. CAPPELLINI’S HEROES: DESIGN EXPLORERS BETWEEN IMAGINATION AND REALITY,” (June 11-July 10).

“Making in Italy/Making in USA. Innovating with Beauty”, this event is part of “2013 – Year of Italian Culture in the United States”, an initiative held under the auspices of the President of the Italian Republic, organized by the Ministry of Foreign Affairs and the Embassy of Italy, and supported by the Corporate Ambassadors Eni and Intesa Sanpaolo.

The “Innovating with Beauty” program, is presented by the Consulate General of Italy and the Italian Cultural Institute in San Francisco and created by the FGB.

Under the patronage of:
Regione Lombardia, Comune di Milano

In collaboration with:
Camera di Commercio di Milano, Camera di Commercio di Monza e Brianza, Unioncamere Lombardia, Politecnico di Milano, Confartigianato, Triennale Design Museum of Milan, Academy of Art University, San Francisco Design Week

About Giannino Bassetti Foundation
For more then 15 years the mission of the non-profit organization Giannino Bassetti Foundationhas has been that of “Responsibility in Innovation”. For further information, visit


Press Contacts:
Coralie Langston-Jones, SocialBlueprint/(415) 499 3392

Amelia Antonucci, Italian Cultural Institute/(415) 788-7142


Sponsored by:
Deutsche Bank, Poltrona Frau Group, FIAT, Autogrill,

Supported by:
Axelera, The Renaissance Link, Robilant Associati, Berlucchi Franciacorta, C’era una Volta, Dzine., Voveti

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