New York, NY (PRWEB) June 12, 2013
PR News has announced the program for the Next Practices Annual Conference, which brings together thought leaders and experts in digital communications to share ideas, tactics, and lessons learned in optimizing digital platforms to advance your PR efforts. Companies including LinkedIn, USA Today, Edelman Digital, The Clorox Company, Mattel, Inc., Anthem Blue Cross, Weber Shandwick and more will share their success stories and online innovations.
The PR News Next Practices Annual Conference also includes networking opportunities, breakfast, a keynote luncheon, an attendee only workbook and online access to all speaker presentations.
The PR News Next Practices Annual Conference will be held August 6 at the Westin in San Francisco. Attendees will real-world case studies and how-to's on finding influencers and connecting with journalists and bloggers on social channels; telling your brand's story visually on Pinterest, Instagram and Vine; using Twitter to manage a crisis; tapping into the power of content marketing; uncovering Facebook's "secrets" of audience engagement; breaking down silos to create a truly integrated communications team; measuring the effectiveness of your programs; and more.
Panel topics include:
- 7 Essential Skills Communicators Will Need to Thrive in 2014 and Beyond
- Media Relations Next Practices
- Secrets to Facebook Communications
- Tell Brand Stories With Video, Pinterest & Instagram
- Tap Into the Power of Content Marketing
- Interactive Clinic: Manage an Escalating Crisis on Twitter
- Anatomy of a Successful PR Team
- Top Apps & Tools All Communicators Should Use
- Why Didn't I Think of That? 15 Unique PR Ideas in 30 Minutes
The conference is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization's reputation, mind share and bottom line. Attendees will leave this conference equipped with a smarter, more cost-effective PR plan that harnesses the power of online.
Presented by the industry's most trusted sources on PR and marketing - PR News -- this conference will address the most critical digital issues and new opportunities facing communications professionals. Register now at http://www.prnewsonline.com/next-practices-conference-2013. The early-bird rate ends July 17, 2013.
The PR News Writing Boot Camp will be held the day before the conference, on August 5, also at the Westin in San Francisco. Two-day packages are available for attendees.