Scottsdale, AZ (PRWEB) June 11, 2013
June 17-21 is National Small Business Week, an annual recognition of the critical contributions of America’s entrepreneurs and small business owners.
It’s the perfect opportunity to get a jump on your summer sales!
“Small businesses are the cornerstone of the American economy,” said Bob La Loggia, CEO of Appointment-Plus online scheduling software. “National Small Business Week is an ideal time to inform customers of the important role they play, while increasing revenue at the same time.”
Here are four tips to boost sales during National Small Business Week:
1. Offer dynamic discounts.
One of the best ways to celebrate National Small Business Week is through discounts. Promote these on your Web site, social media pages and email newsletters. Consider offering special pricing to existing customers and social media networks.
If you use online scheduling software, be sure to include a “Book Now” button on your website to make it easy for customers to make a purchase.
2. Conduct a marketing campaign with other local businesses.
There’s power in numbers. Join forces with other local businesses and conduct a marketing campaign that reaches current and prospective customers. Collaborate on marketing ideas that promote all participating businesses equally. This can include in-store banners, digital and print advertising, and new Web and social media pages.
3. Reach out to the local chamber of commerce.
Many chambers of commerce will be celebrating National Small Business Week with events, activities and programs. Participating in these can generate additional exposure for your business.
4. Visit the U.S. Small Business Administration (SBA) Web site.
As organizers of National Small Business Week, SBA offers numerous resources for successfully running and growing a business. Visit http://www.sba.gov/. The SBA is conducting specials events in select cities nationwide. Featured at these events are informative seminars and engaging guest speakers to help you grow your business beyond National Small Business Week.
About Appointment-Plus: Over 16 million people trust Appointment-Plus online scheduling software for their booking needs. It’s the leading scheduler for small businesses that provides customer self-scheduling, reminder notifications that reduce no-shows by 70 percent, and online payment options. The software integrates with Facebook and Twitter.