Reputation Changer Case Studies Reveal Importance of Suppressing Negative Information

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Reputation Changer shares tips for suppressing negative information on the Web.

According to the most recent Reputation Changer case studies, there are many individuals who have negative information on the Internet which they hope never comes to light—and these individuals are not just politicians and celebrities, but private citizens, doctors, lawyers, teachers, and small business owners. Whether it is an embarrassing photo from a college frat party, an ill-advised comment made on a social media site, or a long-buried DUI report, unwanted information can rise to the top of a Google search at any time, and the effects can be dire. Reputation Changer has released a new statement to the press, commenting on the steps individuals can take to keep negative information from surfacing.

“While it may not be true that everyone has something to hide, some piece of negative information they hope never surfaces, it is certainly fair to say that everyone has an online reputation to protect, and that everyone is at risk that their words or actions could someday lead to reputational distress,” comments Reputation Changer president Michael Zammuto. “A single ill-advised tweet, a defamatory comment made against you, a malicious news headline, a compromising photo—all of these can cause significant reputational damage. They can lead to lost jobs, lost career opportunities, and great personal embarrassment.”

Zammuto notes that the most recent Reputation Changer case studies reveal that individuals from all professions and all walks of life face online reputation risks. He notes that there are many high-profile cases of online reputation distress—ranging from Amanda Bynes to any number of disgraced politicians—but that some of the grimmest reputational threats are those facing students and soon-to-be-graduates. “Those who are just entering the job market for the first time, and whose online search results are plagued with embarrassing spring break photos, face some of the toughest problems of all,” Zammuto remarks.

As for how individuals can keep negative information from surfacing, Zammuto says the first step is to remember that, on the Internet, nothing stays private forever. “Don’t assume that, by enabling your social media privacy controls or by untagging yourself from embarrassing photos, you’re freeing yourself from the threat of reputational damage,” Zammuto says. “These are important steps to take, but really, if you don’t want information to be found, you should never put it on the Internet at all—period.”

Zammuto also recommends that individuals ensure that they create plenty of positive content about themselves. “Once unwanted information is out there, it is not always possible to altogether delete it, but you can suppress it by burying it under positive information,” he offers. “In particular, you can use social media sites and blogs to spread attractive and positive information about yourself, to help keep negative content at bay.”

As for specifics, Zammuto recommends that all individuals sign up for LinkedIn accounts, and that they fill out their profiles completely. “We also recommend that all individuals sign up for profiles on, which will allow you to list and broadcast all of your personal, professional, and academic achievements,” the Reputation Changer president says. “ is also very SEO-driven, which means the achievements you list are favored by Google and Bing and will prove effective in suppressing unwanted information.”

Finally, Zammuto advises individuals to do whatever they can to have negative information taken down. “If it’s a DUI report, you may be out of luck, but if it’s simply an embarrassing photo that a friend has posted, ask him or her to remove it, explaining that your online reputation is at stake,” Zammuto concludes.

According to Reputation Changer recent news from celebrities like Bynes reveals the paramount importance of suppressing negative online information.


Launched in 2009, is now widely known as the world’s leading online reputation defense firm. The firm was first developed by a team of online marketers, passionate to protect themselves from online malice and from unscrupulous reviews. Now, the company is regarded throughout the world for providing a peerless suite of reputation monitoring and management services. A pioneering tech company with heavy investments in R&D, has been honored for its best-in-class technologies by TopSEOs and by Red Herring. The company’s client list includes colleges, universities, Fortune 100 companies, small businesses, politicians, celebrities, athletes, and private citizens.

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Brittany Herron
Reputation Changer, Inc.
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