Chicago, IL (PRWEB) June 12, 2013
Gorilla Group, an award-winning commerce service provider, has announced the launch of a health & beauty focused ecommerce channel for venture-backed startup JeNu (http://www.jenu.com). The new site provides an interactive showcase for JeNu’s groundbreaking new skincare system, and plays a pivotal role in the brand’s overall business strategy and growth trajectory.
“Gorilla Group went the extra mile to ensure our new site is an accurate reflection of our brand,” said Megan Bassetti, Vice President of Marketing at JeNu. “The feedback has been tremendous. The site embodies the overall quality of our product and provides the means to effectively tell our story and educate our customers.”
The JeNu Active-Youth Skincare System is a revolutionary new anti-aging technology clinically proven to increase dermal hydration, and reduce fine lines and wrinkles around the eyes in 100% of study participants. A proprietary system that harnesses the power of ultrasound technology to safely and effectively deliver 12 times more active ingredients into the skin than creams alone, JeNu will set a new standard for anti-aging skincare. Designed for women by women, created by bioscientists and recommended by top physicians, JeNu’s unique approach to skincare and sleek, minimal, easy-to-use design has also been recognized by the prestigious international Red Dot 2013 award for product design.
Armed with the science and technology to change the way women look and feel about their skin, JeNu looked to Gorilla Group to develop an innovative solution to turn the vision for their site into reality. Working collaboratively with the JeNu team, Gorilla Group implemented a clean, modern design that uses a minimal color palette to draw maximum attention to the product itself.
The site also features prominent content-driven elements that work to explain the product’s many benefits to both consumers and professional practitioners. Built on Magento Enterprise platform, the site provides full ecommerce capabilities, including integration with JeNu’s fulfillment and direct marketing partners, and the ability to capture subscription-based revenue. Post-launch, the site is supported through GEMS, Gorilla Enhanced Managed Services, and hosted in Gorilla’s dedicated cloud environment.
About Gorilla: Combining award-winning website design, development, strategy, post-launch managed services and hosting, Gorilla delivers innovative ecommerce solutions to B2B and direct-to-consumer brands across industries. Headquartered in Chicago, Gorilla has unmatched expertise creating unique, functional shopping experiences that connect brands with their customers, producing better ROI through the digital channel.
About JeNu: JeNu Biosciences, headquartered in Settle, Washington, was founded in 2008 by a team of ultrasound bioscientists, medical professionals and leading beauty executives. Lead by a team of industry experts, including Wayne Wager, a former venture capitalist and CEO of Confirma Inc., and Colette Courtion, founder and CEO of Calidora Skin Clinics, JeNu Biosciences develops and markets low-powered ultrasound technologies to safely deliver proprietary anti-aging ingredients resulting in more beautiful, youthful skin. With the release of the first product, the JeNu Active-Youth Skincare System, JeNu Biosciences is destined to become a leader in the fastest growing consumer segment in the beauty industry. http://www.jenu.com