...for marketers looking for help developing, executing, and evaluating marketing plans that drive sales and loyalty in the complex bought-owned-earned media world.
Boston, MA (PRWEB) June 13, 2013
On June 18, Copernicus will kick-off “Marketing Planning 3.0,” a five-part webcast series for marketers looking for help developing, executing, and evaluating marketing plans that drive sales and loyalty in the complex bought-owned-earned media world.
In this complimentary educational series, speakers from Copernicus and special guests will share their expertise and thinking on a subject that’s become an increasing priority for B2C and B2B marketers: maximizing the effectiveness of their marketing investments.
“These are exciting days for marketers,” explains Jeff Maloy, senior vice president and chief marketing officer at Copernicus. “CEOs and CFOs have had plenty of first-hand exposure to all of the upheaval in the way customers learn, shop, buy, and share and have placed more responsibility in the hands of the CMO to help the brand or business make its way through the chaos.”
“At the same time, marketing analytics, marketing mix optimization modeling, and simulation tools have come a long way in capturing the synergistic effects of bought, owned, and earned media and can help marketers lead their organization to higher levels of sales and loyalty.”
Marketers, however, continue to report the tools they use to help inform decision-making and evaluate results don’t provide insights they can readily use to lift sales, increase ROI, and offer a true competitive advantage.
As a result, Maloy explains, all the webcasts in the Marketing Planning 3.0 series will emphasize preventing any disconnect between the answers marketers need to help them solve their marketing and business problems, and the answers they get from their analytic and marketing mix optimization tools.
In the first webcast of the series, Maloy will explore the most critical issues to building, using, and applying the results of the Holy Grail of marketing mix optimization--a virtual marketplace that makes it possible to evaluate the ROI of current marketing and media plans.
To learn more about the series and to register to attend, visit copernicusmarketing.com/marketing-planning-3.0
Copernicus is a research-driven marketing consulting firm in the business of transforming companies. A part of Aegis Dentsu, the firm uses frontline experience, insights, and advanced analytics to develop, plan, and implement strategies that change brand trajectories. Copernicus’ expansion in its marketing analytics capabilities represents a natural evolution of in its founding mission: to change the way businesses think about, practice, and evaluate marketing.