At The Beach Tanning Celebrates 70th Store with New Mission Viejo Location

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At The Beach Tanning Continues California Expansion with 10th Golden State Store in Mission Viejo.

One of the region’s fastest growing tanning superstores, At The Beach, expanded into Orange County, Calif., in late 2011 with four locations. Now ATB is opening its 10th California location and 70th store overall at 24451 Alicia Parkway, Suite 9B, in Mission Viejo, Calif., giving beach-goers even more options to get a great base tan for swimsuit season.

“The last few years have seen unprecedented growth for At The Beach, which is now one of the most recognized names in the industry,” said Brian Belt, CEO of the At The Beach. “We attribute it to knowing what people want, such as UV-free tanning and no-wait tanning. However, the true secret of our success has been our loyal customers and our community projects through At The Beach Cares.”

At The Beach supports numerous charities and causes through its community outreach program, At the Beach Cares, including the Colorado AIDS project, the National Breast Cancer Awareness Foundation and Project Angel Heart, for which it raised more than $25,000 by taking donations through the month of April.

“It’s really exciting for us to continue expanding in California, and not just from a business perspective,” Belt said. “We also see it as a new opportunity to give back to the California communities into which we’re expanding.” To learn more about At The Beach’s community involvement, visit

At The Beach has grown from one tanning salon with four tanning beds on the south side of Oklahoma City into a regional tanning salon chain with stores located throughout Oklahoma,Colorado, Kansas and California.

For more information on locations, special offers, tanning and spray tanning, visit

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Jennifer Dennis-Smith

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