Amalgamated Bank Chooses Consultancy Spartan Systems to Recharge Its Social Media Effort

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Amalgamated Bank in New York has chosen Spartan Systems as their social media agency. Social media outlets will be used to deliver the Bank's unique message.

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We have an opportunity here to spark further engagement with an iconic bank. We are excited to have the opportunity to transform Amalgamated Bank’s social media work so that it speaks directly to the issues so many of us are concerned with.

Amalgamated Bank, founded in 1923 by the Amalgamated Clothing Workers of America, has a long history of supporting progressive causes and working families. The first bank to offer free checking accounts in 1973, Amalgamated Bank is continuing its traditions of strengthening communities, people, organizations and businesses.

Samantha Berg, the recently appointed Chief Marketing Officer of Amalgamated Bank, believes there is an opportunity to further leverage social media outlets such as Facebook, LinkedIn and Google+ to deliver the Bank’s unique message and to bring together the communities that the Bank serves. The Bank previously used social media primarily to tout new products and services as well as share the Bank’s involvement in corporate governance work. Going forward, the Bank sees an opportunity to engage socially conscious individuals in dialogue around key topics such as workers’ rights, living wages, union advocacy, immigration, financial education and corporate governance and accountability.

“We are pleased to announce Spartan Systems has joined Amalgamated Bank as our social media agency,” said Samantha Berg. “Spartan is uniquely positioned as a social media consulting firm that cares about progressive issues, while understanding how to drive conversations and improve communications among our key constituents.”

Spartan Systems founder Benjamin Wald comments, “We have an opportunity here to spark further engagement with an iconic bank. We are excited to have the opportunity to transform Amalgamated Bank’s social media work so that it speaks directly to the issues so many of us are concerned with.”

About Spartan Systems
Spartan Systems is a full-service digital consultancy that partners with companies and organizations who demand impact-driven experiences across web, mobile, and social platforms. The consultancy focuses on projects in social impact, financial services, and healthcare. Spartan Systems builds holistic online presences that enhance customer communication, brand strength, awareness and competitive edge. Visit http://www.spartansystems.co

About Amalgamated Bank
Established in 1923 by the Amalgamated Clothing Workers of America, Amalgamated Bank continues the progressive traditions of its founders as the majority union-owned bank in the United States. The Bank’s corporate divisions include Investment Management, Commercial Banking, Commercial Real Estate Finance, and Amalgamated Capital™. Amalgamated has 24 retail branches including 20 in New York City as well as branches in Las Vegas, Nevada; Lyndhurst, New Jersey; Pasadena, California, and Washington, D.C. Visit http://www.amalgamatedbank.com.

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