Bluefin Media Announces Cultural Fluency Strategy via Original Spanish Content

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Today, Bluefin Media’s (http://www.Bluefinmedia.com) Director of Spanish Operations, Ana Ayanegui, announced its cultural fluency strategy and business model for all of Bluefin Media’s Spanish sites.

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Today, Bluefin Media’s (http://www.Bluefinmedia.com) Director of Spanish Operations, Ana Ayanegui, announced its cultural fluency strategy and business model for all of Bluefin Media’s Spanish sites.

By definition, cultural fluency means familiarity with cultures: their natures, how they work, and ways they intertwine with our relationships in times of conflict and harmony. Cultural fluency means awareness of several dimensions of culture, including communication, identities, and roles.

After launching Bluefin’s Spanish Entertainment News vertical GossipCenter Network and Fashion Network sites (es.HighFashionMagazine.com) and (es.DIYFashion.com), Miss Ayanegui announced the commitment to cultural fluency and authentic Spanish content.

The launch is part of Bluefin Media’s effort to satisfy growing demand. The Hispanic community is a rapidly increasing online consumer group representing over 11% of the total U.S. online market and a predicted 40 million Hispanic viewers are estimated for 2014. Through authentic marketing strategies and a keen understanding of Hispanic online spending patterns, Bluefin Media has a solid grasp on reaching its audience and delivering quality content that is “In the Know, Right Now.”

The Bluefin Media business model is simply building a collective and relevant voice for a new generation of increasingly influential online consumers connecting with the brands and products they desire.

“The reason most often cited on why businesses typically don’t successfully connect with its Spanish audience is not the absence of technical or professional expertise but, a lack of cultural fluency. We embrace all the aspects that our audience have in common rather than just appeal to the aspects that are exclusive like language, their country, socioeconomic status or culture.
We realize the importance of being inclusive not exclusive. The world we live in today makes it very easy to share more and more thanks to technology and the media.” stated Ms.Ayanegui.

About Bluefin Media

Bluefin Media was incorporated in 2003 under the name of Brand Technologies by the founders of Rawhide Internet Services (one of the top 10 SEO/SEM companies in the world that was sold to Exact Advertising in 2003). Only recently was the name changed to Bluefin Media to reflect the true nature, and spirit of the business. The company currently consists of three networks. There is GossipCenter Network (entertainment news), Fashion First Media (fashion), and Global Food Media (food). In addition, the entertainment news and fashion sites all have Hispanic versions with their own original content catering to the given demographic. Bluefin is ranked in the top 25 companies on the Internet (Quantcast 2013), and in any given month has over 50 Million unique visitors from around the world. To learn more about Bluefin Media, and what it can do for your company please visit http://www.bluefinmedia.com.

Contact: Sophia(at)bluefinmedia(dot)com

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Sophia Fisher
Bluefin Media
419.873.6600 6428
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