By 2017, it is expected that digital video viewers will account for more than 61% of UK population
(PRWEB UK) 12 June 2013
The article, UK Mobile Phone Video Viewers to See Double-Digit Growth Through 2016, published June 4th by eMarketer, predicts that between 2013 and 2017, the UK digital video audience reach 40 million viewers, up from 34.4 million. By 2017, it is expected that digital video viewers will account for more than 61% of UK population. Currently, nearly 72% of internet users watch video content online via any device at least once per month. It comes as video content becomes increasingly available across devices such as desktops, laptops, smartphones and tablets.
The team behind full service digital agency, Absolute Digital Media are committed to keeping on top of the latest trends with the marketing world, particularly the fast growing interest in video marketing. CEO, Ben Austin responds to the new research.
“As the internet becomes more competitive for all industries, there is a need to be more creative with your content. Video marketing is a good way to create an impression on your target audience, so we’re not surprised to see a predicted growth. As smartphones become more and more popular, this will only serve to push this growth further.”
Absolute Digital Media is a full service fully integrated digital marketing agency specialising in SEO, Pay Per Click, social media and content marketing. Fusing market intelligence with creativity, delivering digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channel are most effective to communicate them and making sure that they reach the right people at the right time.