Absolute Digital Media Explores Relationship between Entertainment and Social

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The online marketing specialists at Absolute Digital Media have commented on the findings of a new global survey into the entertainment market.

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around the world, people are just as likely to share content on social sites that are about entertainment as about our personal lives or friends

The article, 10 Interesting Digital Marketing Stats We’ve Seen This Week, published 7th June in Econsultancy, comments on the findings of a survey by research firm, Edelman Berland, which shows that around the world, people are just as likely to share content on social sites that are about entertainment as about our personal lives or friends. In the UK these figures were slightly different, with 58% sharing entertainment related posts, 65% about their own lives and 61% about friends. The research also demonstrated that on average, social media users are 5 times more likely to share positive experiences than negative ones.

As part of their integrated search service, Absolute Digital Media specialises in social media marketing, managing campaigns for clients across a diverse range of industries. Adapting each campaign to the specific client, the team have explained the importance of making use of the latest research into social behaviour.

“When monitoring the progress of any social campaign it is important to look not only at your own statistics to see what content is most popular, but wider research too to find information about when your potential audience are online, the type of posts they prefer to see and what they’re most likely to share. This latest study would suggest that social media is an excellent marketing channel for those in the entertainment sector.”

Absolute Digital Media is a full service fully integrated digital marketing agency. Fusing market intelligence with creativity, delivering digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channel are most effective to communicate them and making sure that they reach the right people at the right time.

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Ben Austin
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