Fort Lee, NJ (PRWEB) June 12, 2013
Herborium® Group, Inc. (OTC Pink: HBRM), http://www.Herborium.com, a Botanical Therapeutics® Company and the provider of AcnEase®, one of a kind Botanical Therapeutic® for acne launches a large scale male acne campaign with former WWE pro-wrestler Danny Gimondo as its spokesperson.
150 million women and men in the U.S., Canada and Europe are affected by acne. 42.5% of men, between the ages of 20 and 29 and 20.1% men, between the ages of 30-39 suffer from this skin issue. During the past 10 years, adult acne has been on the rise with over 50% of acne incidents happening to individuals 20 years and older. In addition, during this same period of time, the average age of an acne sufferer has increased from 20.5 to 26.5 years of age. Acne related industries are expected to be worth close to $5 billion in 2015.
Acne, and specifically adult acne, is recognized not only as a medical condition but also a viable skin care market sector with acne products increasingly targeting this demographic. 65% of European men consider their appearance important and 48% of U.S. men admit that competing effectively in the workplace and in social situations requires them to take care of their skin and their looks. It is therefore not surprising that Mintel, a Chicago-based research firm, has predicted that by 2016 in the US alone the men’s skincare market could grow to $3.2 billion in sales, with global sales reaching $33.2 billion in 2015. Europe and Asia are leading the growth of this sector with up to 19% sales rate increase per year while the U.S. market grows over 9% yearly.
To more aggressively participate in this exponentially growing male market, Herborium® Group has retained Danny Gimondo (former WWE wrestler, Danny Inferno) as a spokesperson. Danny, who has successfully used AcnEase® to deal with his chronic acne, has extensive performance records and a large fan following in the USA, Europe, Asia, Central America and Asia, is eager to serve as a spokesperson for this one of a kind all botanical acne treatment. In addition to his wrestling career, Danny stared in the motion picture “The Wrestler" (2011), National Geographic Channel's feature "Slammed: Inside Wrestling" (2012) and was a stuntman in WWE Raw vs. SmackDown (2007 video game). He is a certified personal trainer by the National Academy of Sports Medicine and a member of the American Association of Exercise Physiologists. Danny also holds a degree in Exercise Science, Health Promotion Fitness Management.
AcnEase®, a clinically validated, all botanical based acne treatment which is gluten, sugar and phytoestrogen free, is an ideal product to meet the demands and preferences of the male market. Unlike many general acne products that are designed to target women, and include estrogen or phyto-estrogens, or involve time consuming topical routines, AcnEase® is an oral tablet that contains only all natural herbal extracts. AcnEase® helps the body to regulate the impact of androgen hormones on sebaceous gland secretions; in particular the analogs of testosterone, (DHT) and (DHEAS) which are thought to have the most dramatic impact on sebum production and are believed to be the main cause of acne.
AcnEase® sales to male consumers grew 25% during 2012, and an additional 15% during the first five months of 2013.
Dr. Agnes Olszewski, CEO of Herborium, comments: “We are very excited about working with Danny to provide effective and safe relief to acne for those health and appearance conscious men who have not been able to see results with other products, or did not even consider treating acne since many previous options catered mostly to women. We also hope that Danny’s public discussion relating to his long struggle with acne will resonate with the male audience. We think his focus and dedication to physical fitness and wellness will bring awareness about acne’s physiological as well as psychological impact on men’s lives into perspective. It is truly rewarding to see how AcnEase is changing the lives of men so effectively.”
About Herborium Group, Inc.
Herborium Group, Inc., a Botanical Therapeutics® company, focuses on developing, licensing, and marketing proprietary, botanical based medicinal products to consumers and healthcare professionals. The Company uses clinical validation to establish and maintain a differential advantage, and sells its products in the US and Europe. For more information, please visit http://www.herborium.com, and http://www.acnease.com.