Southwest Greens Announces Strategic Alliance with Troon Golf

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Companies collaborate to deliver ultimate performance on the golf course.

Southwest Greens International, the leader in synthetic golf systems, has announced a strategic alliance with Troon Golf, the world’s largest golf management company.

The use of synthetic turf in golf applications has experienced explosive growth over the last several years due to its ability to fulfill a need in areas where it is difficult for courses to create and maintain quality solutions using natural turf.

Through this strategic alliance, Troon will have access to Southwest Greens’ engineered product line including everything from Nicklaus Design/Golden Bear premium grade synthetic turf to a proprietary “Pro System” installation process. In addition, Southwest Greens will offer an engineered line of products for erosion control and stabilization for high-traffic and troublesome areas of the course such as golf cart paths, lake banks, swales, channels and outfall structures.

Southwest Greens Construction will be responsible for servicing the needs of Troon’s portfolio. SWG Construction was launched as an exclusive strategic partner of Southwest Greens International in 2008 specifically to address the commercial service needs of the golf construction industry. It has since then completed an impressive portfolio of world-class projects, including but not limited to the Jiva Hill Golf Course in Crozet, France, and Club Med on the island of Mauritius just to name a few.

“We are very pleased to create this strategic relationship with Troon Golf,” said Kevin Holinaty, President of Southwest Greens Construction. “They are truly a world-class organization and we see a lot of benefit our product line can bring to their premium level golf course clients around the world. Our golf solutions are of the highest quality and have certainly taken traction in the golf course sector, having successfully completed works in some of Europe’s top golf clubs. We are excited as well to be launching our new range of erosion control products. Being engineered products, there has been a lot of extensive testing completed on their effectiveness and we see those providing real tangible solutions.”

Bruce Glasco, Vice-President and Managing Director, Troon International Operations commented, "The golf industry needs innovative solutions in the development sector of the market to help evolve business models and ultimately make them more sustainable for owners and developers. Our new partnership with Southwest Greens is an example of how Troon is looking at new technologies and how they can be integrated at an operations level to enhance the end product and positively impact businesses. The technology and expertise Southwest Greens has and their ability to seamlessly integrate unique products, means we can offset challenges and limitations of using traditional turf in properties who experience harsher climates and more challenging agronomy management. This will result in more effective management and more beneficial business practices."

About Southwest Greens International
Headquartered in Dalton, GA, the carpet capital of the world, Southwest Greens International is a division of Shaw Industries, a $4 billion dollar subsidiary of Berkshire Hathaway, and the world’s largest carpet manufacturer and leading floor covering provider with 25,000 associates worldwide. With a multi-million dollar network of 75+ franchise operations worldwide, Southwest Greens is regarded as the undisputed Global Leader in the sales, design, construction and maintenance of synthetic golf solutions. With 20,000 projects installed globally since 1996, the company has a proven track record that is unprecedented in the golf industry. SWGI's product is the preferred putting surface for more than 35 professional golfers on the PGA Tour and LPGA Tour, including Jim Furyk, Sergio Garcia, Adam Scott, Annika Sorenstam and Suzann Pettersen as well as avid amateur golfers. SWGI was selected by Nicklaus Design ® in 2004 to produce premium synthetic golf greens for residential customers.

About Troon Golf
Headquartered in Geneva, Switzerland, Troon Golf EMEA is committed to developing Troon Golf’s presence in Europe, Middle East and Africa. This rapidly expanding division now oversees operations at 40 courses in 14 countries including Dubai, Abu Dhabi, England, Russia and Spain with further expansion planned across all regions. Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf management company, overseeing operations at Troon Golf (daily-fee & resort) and Troon Privé (private) properties located in 29 states and 28 countries. Additionally, 48 Troon facilities enjoy a Top 100 ranking by national or international publications. Troon properties include The Grove, London, England; Classic Club, Palm Desert, Calif.; and Las Colinas Golf & Country Club, Alicante, Spain.

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