Loyalty 360, LOC Enterprises Present: Consumer-Centric: Not Just Another Marketing Buzzword

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LOC Enterprises to present a webinar outlining what consumers think of loyalty programs today, how to break down barriers to enrollment, and explore new trends in engagement.

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Being consumer-centric will be a game-changer and retailers who make these changes will reap the benefits of stronger relationships and loyalty from their customers

Consumers are talking about loyalty, but are brands really listening?

Learn what consumers are saying and how recent advancements in loyalty, driven by consumer demand, can enhance loyalty program enrollment and engagement. Brands need to stand out in a sea of cards and emails.

This webinar will identify top consumer concerns and how to address issues such as privacy/security, cumbersome enrollment, management of multiple programs, and overflowing email inboxes.

On June 25 at 1 p.m. EDT,Loyalty 360 will host a webinar titled, “Consumer-Centric: Not Just Another Marketing Buzzword,” which will be presented by LOC Enterprises.

“The challenge for brands is to effectively listen to the customers, which translates to actually hearing what consumers are telling them,” shared Mark Johnson, CEO of Loyalty 360 – The Marketer’s Association. “Voice of the Customer is one of the most powerful tools in creating a unique, powerful, and financially advantageous relationship with your customers.”

Jack J. Kennamer, CEO and Founder of LOC Enterprises, will be the featured webinar speaker. He developed the idea for the LOC Card in November 2011 while shopping for Christmas and spent most of 2012 executing the solution, raising capital, and building the management team for LOC Enterprises.

“A transformation is coming in terms of listening to the customer,” noted Kennamer. “Being consumer-centric will be a game-changer and retailers who make these changes will reap the benefits of stronger relationships and loyalty from their customers.”

Marketers are invited to join Loyalty 360 and LOC Enterprises on June 25 at 1:00 p.m. EDT to learn how to engage consumers on their terms and enhance current loyalty programs with new functionality designed to be consumer-centric. For more information, please visit: http://loyalty360.org/conferences/event/consumer-centric-not-just-another-marketing-buzzword

About Loyalty 360

Loyalty 360 is an unbiased, market driven, voice of the customer focused clearinghouse and think-tank that is committed to bringing loyalty to the forefront as a critical marketing strategy. A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them. For more information, visit loyalty360.org.

About LOC Enterprises

LOC Enterprises, LLC, based in Cincinnati, OH, with offices in Atlanta, GA and Wichita, KS, is the parent company of the LOC Card Solution®, providing the most effective, cost efficient, privacy protected, independent way to connect consumers with merchants’ rewards and loyalty programs. LOC Enterprises’ management team consists of industry veterans from HP, Motorola, major retailers, and proven entrepreneurs in the fields of technology, start-up development, marketing and retail, bringing extreme depth and experience to the new brand. The company has raised venture capital to develop and market the product.

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Erin Raese
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