Reed Construction Data Showcases An Industry First In Market Intelligence At 2013 AIA Expo, Booth 3116

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Reed Construction Data offers special “sneak previews” of the new construction market intelligence solution that gives building product manufacturers a complete picture of product demand based on verified project information.

cūbus + Demand View takes construction market intelligence to a whole new level of sophistication.

Reed Construction Data, North America's leading provider of construction information, announces plans to preview a unique new market intelligence product at this year’s AIA National Convention. cūbus + Demand View makes a first appearance on June 20-22 at AIA Expo, Booth 3116.

Reed’s cūbus + Demand View gives building product manufacturers unprecedented insight into building product demand, based on materials costs, labor costs and total installed costs. Applying intelligent building models from RSMeans, Demand View quantifies product demand across the entire span of new construction projects from Reed Construction Data and displays the information in a visual, intuitive format within cūbus. The result is on-demand visibility that allows manufacturers to plan with precision and track demand as the market changes.

“cūbus + Demand View takes construction market intelligence to a whole new level of sophistication,” stated Daimon Bridge, Senior Director of Market Intelligence, Reed Construction Data. “We look forward to showing building product manufacturers the insight and perspective now possible from our new Demand View data.”

“With Demand View, Reed gives building product manufacturers instant visibility into product demand, based on projects – not forecasts or projections,” said Lyndon Haas, Director of Market Intelligence, Reed Construction Data. “We’re offering a macro view of intelligence that makes it easy to see relevant and new, high-value opportunities.”

To learn more about cūbus + Demand View or schedule a presentation with a custom market intelligence report, click here.

Along with cūbus + Demand View, AIA attendees are invited to learn more about Reed’s marketing solutions, project leads and RSMeans offerings. Visitors who stop by AIA Expo, Booth #3116, can also test skills against Reed’s Perspectives match game for a chance to win $1000.

About Reed Construction Data
Reed Construction Data, a division of Reed Business Information and the Inaugural Strategic Partner of the AIA, is a leading North American provider of construction information. Reed provides actionable insight to construction professionals through a diverse portfolio of innovative products and services, including national, regional and local construction project data, accurate and reliable construction cost data, effective marketing solutions and dynamic market intelligence solutions. For more information, visit

About RSMeans
RSMeans, a division of Reed Construction Data and the most quoted name in construction, is North America’s leading provider of construction cost information. For more than 70 years, RSMeans has been the source of locally relevant, accurate and up-to-date cost information construction professionals can count on to build competitive estimates and control construction costs. The on-staff experts at RSMeans offer seminars, consulting services and assistance with cost data and estimating needs. For more information, visit

About Reed Construction Data Canada
For more than 90 years, Reed Construction Data Canada has been the voice of Canada’s construction industry and Canada’s leading provider of construction information solutions and industry news. Reed Canada offers its customers construction project leads, building product information, construction cost tools, market analytics and construction news through a suite of online, digital and print references. For more information, visit

cubus + Demand View is developed through Reed's partnership with InfoTech International.

About InfoTech International
InfoTech International, LLC provides business analytics with an innovative UI and unlocks hidden patterns in Big Data with machine learning. InfoTech’s products bring on-demand business intelligence and management metrics to the construction industry, and their Project Tracker Lite (PT Lite) software helps businesses strengthen their lead and sales execution processes, increase channel visibility and build stronger customers relationships. For more information, go to and

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Nina Hockenbery
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