Family Knitwear Business Continues to Go Global

Share Article

Catering for non-English speakers is the way forward, says company director of Wool Overs Ltd.

We thought it must be worth putting time and resources into properly translating the site into the native language of some of our biggest visiting countries.

Family-run West Sussex knitwear company, Wool Overs, have recently reaffirmed their belief in the potential for reaching every corner of the globe by launching a fully-translated, Russian version of their website. After six months of careful planning and professional in-house translation, http://www.woolovers.ru has gone live and is already finding favour with Russian speaking knitwear 'enthusiasts' in countries throughout Eurasia, including Belarus, Kazakhstan, Kyrgyzstan, Latvia, Ukraine, Tajikistan and of course, Russia. This follows the launch of a French version of the website in early 2012 that has seen impressive growth with over 20,000 visitors in May alone (up 140% on the same period last year).

For director and company founder, Mark Shenton, the move to fully translated foreign language sites was the obvious next step in the company's international strategy. "We've see fantastic growth in traffic to our UK website from many different countries in recent years, many where English is certainly not the first language, so we thought it must be worth putting time and resources into properly translating the site into the native language of some of our biggest visiting countries, with the view that there is presumably a large number of people in these locations that don't use English whilst surfing the web. Thankfully, we were right!"

With plans for further translations in the pipeline, including German and Spanish, the international aspirations of the 25-year-old family business is also having an effect on the demographic of their headquarters in Burgess Hill, West Sussex, according to Mr. Shenton. "Yes, we have an ever-expanding, increasingly international team at the office, it's starting to feel very cosmopolitan!" For the quintessentially English version of their website, visit http://www.woolovers.com

About Wool Overs Ltd:
Wool Overs is an online knitwear retailer based in the United Kingdom, supplying over half a million customers around the globe with classic and contemporary men's and women's knitwear designs in several, natural-fibre fabrics.

Wool Overs House,
Victoria Gardens,
Burgess Hill,
West Sussex,
United Kingdom
RH15 9NB
Tel: 0044 1444 870970
Email: info(at)woolovers.co(dot)uk
http://www.woolovers.com

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Michael Neal

01444 870970
Email >
Visit website