Monotype Presents on Type Legibility in Automotive Designs at HMi Concepts & Systems 2013

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Monotype's Arabic type specialist, Dr. Nadine Chahine, will present “Eye Movement & Typeface Legibility” at Car HMi Concepts & Systems 2013, on June 18, at 9:30 a.m., at the nhow Berlin hotel in Germany.

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Nadine Chahine

"By examining the visual characteristics of text and eye movement in reading, we can explore the different factors that affect typeface legibility and how this might influence driver distraction," said Dr. Nadine Chahine of Monotype.

Dr. Nadine Chahine, Arabic type specialist for Monotype, will speak on type and legibility at the Car HMi Concepts & Systems 2013, June 17-18, at the nhow Berlin hotel in Germany. Scheduled for Tuesday, June 18, 2013, at 9:30 a.m., Nadine will present “Eye Movement & Typeface Legibility” which examines how typeface style and optimization can help to reduce driver distraction risk.

Nadine will discuss why using typefaces optimized for the driver’s short glance patterns can help to reduce the average duration of glance time per subject, and the different factors that can affect reading and eye movement control. She will also explore factors that can affect typeface legibility and how this may influence driver distraction, including:

---The mechanics of eye movement when reading
---How visual characteristics affect reading and legibility
---Recent research results on typeface design and driver distraction

Nadine will present data from an MIT AgeLab study that showed that certain type styles can make a difference in reducing glance time – the time away from watching the road when driving while interacting with in-vehicle displays. Nadine will also discuss her recent Ph.D. research which offers a new definition of legibility that is rooted in studying the visual characteristics of text and eye movement in reading. To read more about Nadine’s Ph.D. research, click here. Full results of the MIT AgeLab study, which was also sponsored by the New England University Transportation Center and Monotype, are available in an MIT AgeLab white paper, in addition to a video that highlights the research and its findings.

An award-winning type designer, Nadine was honored last year as one of Fast Company Magazine’s 100 Most Creative People in Business. Her typefaces include the Frutiger® Arabic, Neue Helvetica® Arabic, and Koufiya™ typefaces. She holds a Ph.D. in arts from Leiden University in the Netherlands.

The second annual Car HMi Concepts & Systems brings OEMs and automotive suppliers, engineering and software companies together to discuss strategic approaches, new technologies and ideas geared toward creating the ultimate user experience design. Visit here to register online.

About Monotype
Monotype is a leading global provider of typefaces, technology and expertise that enable the best user experience and ensure brand integrity. Based in Woburn, Mass., Monotype provides customers worldwide with typeface solutions for a broad range of creative applications and consumer devices. The company’s libraries and e-commerce sites are home to many of the most widely used typefaces – including the Helvetica, Frutiger and Univers® families – as well as the next generation of type designs. Further information is available at http://www.monotype.com.

Monotype, Helvetica and Frutiger are trademarks of Monotype Imaging Inc. registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Univers is a trademark of Monotype GmbH registered in the U.S. Patent and Trademark Office and may be registered in certain jurisdictions. Koufiya is a trademark of Monotype GmbH and may be registered in certain jurisdictions. All other trademarks are the property of their respective owners. ©2013 Monotype Imaging Holdings Inc. All rights reserved.

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Vikki Quick
Monotype
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