Akzonobel, Chemcraft® Brand New “How-To” Videos Are the Cure for Common Finishing Headaches

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New Chemcraft brand series of instructional videos covers finishing best practices in seven key areas.

How-To demonstration of Intercoat Sanding

Instructional videos cover finishing best practices

Fish eyes. Lifting. Blushing. These are just a few of the common finishing problems that puzzle and frustrate both the wood coating novice and professional. But now, thanks to a new “How-To” Video Series created by AkzoNobel, the secrets to achieving a superior finish are just a click away.

A first for the recognized leader in the wood coatings industry, the new Chemcraft brand series of instructional videos covers finishing best practices in seven key areas: White Wood Sanding, Catalyzation, Agitation, Viscosity, Beginning Spray Techniques, Intercoat Sanding and Preventing Common Finishing Problems. Each one offers surprisingly practical steps that give novices the basics, and give the professional a refresher course.

The new Chemcraft brand “How-To” Video Series emphasizes the safe and proper use of coatings, the right application techniques and ways to troubleshoot common problems to achieve superior results. In addition, each video has its own convenient, easy-to-follow, step-by-step guide that customers can print and refer to anytime they have questions. Step-by step guides are also available in French and Spanish.

True to its belief that a great finish is only the beginning, the new AkzoNobel, Chemcraft brand “How-To” Videos is a prime example of its ongoing commitment to provide both customers and distributors the tools they need to safely achieve the best results in the wood coatings industry.

To see the new AkzoNobel, Chemcraft “How-To” Video Series on creating excellent finishes, simply go to http://www.chemcraft.com and click on “TOOLS”.

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About AkzoNobel’s Chemcraft® Brand
Headquartered in High Point, NC, Chemcraft is the distribution brand for AkzoNobel wood finishes. The brand focuses on Innovation, Quality, Support & Sustainability. With Chemcraft, a great finish is only the beginning. http://www.chemcraft.com.

About AkzoNobel
AkzoNobel is the largest global paints and coatings company and a major producer of specialty chemicals. We supply industries and consumers worldwide with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Eka. Headquartered in Amsterdam, the Netherlands, we are consistently ranked as one of the leaders in the area of sustainability. With operations in more than 80 countries, our 55,000 people around the world are committed to excellence and delivering Tomorrow's Answers Today™.

For more information contact:
Telephone +1 336 841 5111
Cayce Hewlett

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Cayce Hewlett
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