The Vollrath Company Launches New Website

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Enhanced Search Features, All-Inclusive Product Pages, and Sales and Technical Support Just a Few of Many Benefits to Dealers/Foodservice Operators

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The basic steps of designing an effective website are simple, ask people what they want, and give it to them. Throughout our design process we stuck to that principle, and as a result our new websites are full of useful tools and information.

The Vollrath Company, LLC has unveiled its new website The new website is designed to provide the ultimate user-friendly experience with improved navigation and functionality throughout, allowing the foodservice industry to access detailed product information, sales and technical support and a complete library of related resources.

Vollrath’s Director of Marketing Cathy Fitzgerald said “The basic steps of designing an effective website are actually very simple, ask people what they want, and give it to them. Throughout our design process we stuck to that principle, and as a result our new websites are full of useful tools and information.” Created with the user experience firmly in mind, the website has been designed using the latest technology so the site is compatible with today's browsers and mobile devices.

The website features enhanced product search and filter engines that drill down to detailed information including zoomable product images, list prices, technical specifications, accessories, parts and service information, and other resources like product specific literature and how-to videos - all accessible on a single page.

Especially important for the company’s dealer network, the Vollrath website has tools that make it easy to share product information with others by print, email, or social media. The “Print This Page” tool produces printer-friendly formatted sell sheets, instead of just a copy of the website page. In addition, every product page features "Add to Wish List" buttons. Once products are added to a Wish List, users can view the list, email it directly to themselves and other people, and download it to a spreadsheet.

The site includes easy access to Vollrath University, the company’s resource center for product and industry information, including a robust library of videos, articles, interactive, and other content, using the same easy search and filter capabilities that are found on Vollrath's main website.

In addition, users can connect with Vollrath’s stellar network of in-field sales representatives, live customer service representatives, and technical service representatives, simply by clicking the Contact Us tab.

The website also includes specialized sections for dealers, suppliers, the media, those seeking career opportunities, and a list of company events, as well as direct links to the company’s Corsair and Stoelting entities.

To see the website and/or sign up for e-mail alerts regarding new products and other new content on the website, users can visit Users are also encouraged to provide feedback on their user experience via the Feedback page.

The Vollrath Company, based in Sheboygan, Wis., has a reputation for the design, development and manufacture of the foodservice industry’s finest smallwares and equipment. With a collection of exceptional people, industry leading products, and helpful consultative services, Vollrath is assembled for one purpose – to advance the art of hospitality. For more information about The Vollrath Company, its products, facilities in the US, Europe and Mexico, and the 19 foodservice industries it serves, visit or search “Vollrath” to find us on Facebook or Twitter.

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Linda Diedrich
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