MedActive Attains Immediate Acceptance in Pharmacy Market

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Launch of groundbreaking MedActive® Oral Relief CONTINUUM™ into Independent Pharmacies hailed as a major success.

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The Brands are exclusively sold through independent retail pharmacies and will soon be available nationwide.

The introduction of MedActive® Oral Relief Brands has been a major success, according to Roy Kuppenbender, Senior Vice President of Business Development for MedActive Oral Pharmaceuticals, LLC. “I have been involved in the launch of many new health and beauty brands over the past 25 years. Over that span, I know of no new oral line which attained such broad and immediate acceptance in the U.S. pharmacy market. Sales of the MedActive® CONTINUUM™ through Independent Community Pharmacies over the first year, has been the most successful brand launch I’ve ever seen.” Kuppenbender has had many years of experience launching numerous prescription and over-the-counter brands in the Pharmaceutical and Biotechnology markets.

MedActive® Oral Relief Brands provide patients at-risk for oral complications, including dry mouth, oral thrush, oral sores, inflammation, altered taste, hoarseness and difficulty swallowing or speaking, a safe and effective means of managing discomfort throughout the entire 24 hour daily cycle. The CONTINUUM® Brands include Lozenges, Gels and Sprays which deliver a patented proprietary formulation which lubricates mucosal tissue and enhances saliva. All MedActive® Oral Relief Brands provide “Patient-Friendly Hedonics” (premium flavors and mouthfeel) to support patient adherence to a daily self-care regimen. The Brands are exclusively sold through independent retail pharmacies and will soon be available nationwide. For more information, please visit http://www.medactive.com or call toll free 1-866-887-4867 or contact Sofia Santayana, Director of Health Care Promotions at 1-866-887-4867 or sofias(at)medactive(dot)com.

About MedActive Oral Pharmaceuticals, LLC:
MedActive® specializes in high compliance OTC oral care and relief brands, which provide continuous relief from discomfort associated with dry mouth, thrush, inflammation, dentin sensitivity, sores and lesions, most often caused by medications and chronic illness. MedActive’s patented formulations combine safe and effective saliva enhancement, mucosal hydration and substantivity, which easily integrate into patient-centered care pathways and support ongoing patient adherence.

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