New 32 Degrees Franchise Locatioin Now Open in Petal, MS

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32 degrees is Celebrating its New Store with an Upcoming grand Opening

32 Degrees, a self-serve frozen yogurt bar, has announced the opening of its first franchise location in the state of Mississippi in the city of Petal.

32° A Yogurt Bar® opened its doors on May 16th at 100 Eastbrook Drive next to Fox’s Pizza across from Walmart. Franchisees Barry and Kim Beightol, owners of Fox’s Pizza, decided to open a 32 Degrees location inside their pizza shop. After some remodeling, their location offers 8 different flavors of yogurt as well as a full line-up of over 50 ever-rotating toppings where customers can create their own unique treat.

“We are thrilled to be opening our first franchise location in Mississippi in the Petal community,” said Jenny Buha, Director of Development and Marketing for 32 Degrees. “Along with the Beightols, we want to come into the market with a bang and give customers a taste of what we are all about.”

32 Degrees will celebrate its grand opening on Saturday, June 29th from 11:00 a.m. to 4:00 p.m. Customers will not only be able to taste what the Beightols have brought to Petal, but also enter to win free yogurt for a year!

“In addition to our traditional yogurt, we have brought our Twister machine to the Petal store,” continued Mrs. Buha. “The Twister allows customers to create their own blended treat similar to a Blizzard. They use our special Twister cup and fill it up with whatever yogurt and toppings they would like. Then, they bring it to the counter where a 32 Degrees sales associate twists it up for them. There is no additional charge for a Twister – just a cool way to enjoy our delicious yogurt and toppings!”

“We are very excited about our new 32 Degrees store,” said Barry Beightol. “Petal is a wonderful community with people that support local businesses. We wanted to be able to offer our community the self-serve experience of creating their own frozen treat and it was a relatively easy process to remodel our Fox’s Pizza store seating area to accommodate the yogurt machines without losing much seating.”

ABOUT 32° A YOGURT BAR: 32° a Yogurt Bar®, is a self-serve frozen yogurt concept offering 8 individual and ever-rotating flavors of yogurt, along with over 50 different and always-changing topping such as hand-cut fresh fruit, candy, nuts and sauces. Customers custom-assemble their own frozen treats, weigh their creation at the cash register and pay by the ounce. In addition to their regularly rotating selection of yogurts, 32° offers fat-free, kosher, no-sugar-added and low-sugar selections. They also host private birthday parties and special events. Founded in 2010 by Pizitz Management Group, the nation’s largest Great American Cookies® franchisee, the family-owned Alabama-based firm has grown 32° to 20 locations in nine states. They are preparing to grow their brand through franchising as well as continuing to open company-owned stores. For further information, visit its website http://www.32yogurt.com.

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Jenny Buha

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