Maximize Mobile Messaging: How to Increase Your Mobile Engagement, Retention and ROI

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OtherLevels Webinar Series Provides Insights into Mobile Messaging Analytics on June 20, 2013

OtherLevels, a leading mobile marketing messaging analytics and retargeting provider specializing in deep actionable marketing intelligence, will be hosting a three-part webinar series titled “Maximize Mobile Messaging.” Beginning on Thursday, June 20, 2013 at 12:30pm PDT, the series will examine the evolution of mobile marketing and the need for actionable insights to drive deeper customer engagement.

As mobile devices – which are set to outnumber people this year – are rapidly becoming the primary Internet gateway for most of the world’s consumers, many brand marketers are tapping their revenue potential. A recent study from the Mobile Marketing Association (MMA) predicts that mobile marketers will spend more than $10 billion this year alone. Until recently, however, marketers had limited options for measuring the effectiveness of such campaigns.

“We are seeing a transition in mobile as marketers are realizing the need for sophisticated mobile analytics and measurement tools as crucial components of their mobile campaigns,” said Brendan O’Kane, CEO of OtherLevels. “The goal of this webinar is to educate marketers on how specialized analytics tools and strategies can help further their customer-retention objectives.”

Presented by OtherLevels’ Director of Product Marketing, Scollay Petry, the first session, How to Increase your Mobile Engagement, Retention and ROI, will offer insights on how marketers can harness the power of mobile analytics and bring to mobile the same level of marketing messaging, testing sophistication and best practices they’ve enjoyed for decades in direct mail, telemarketing, web banner advertising, search engine and email marketing.

The webinar will cover topics including:

  •     A review of messaging use cases to build the right mix of messages for the target audience.
  •     A discussion on 10 types of “to-device” messaging such as Push Notification and SMS, and “on-device” messaging such as in-app alerts and Local Push.
  •     Introduction to segmentation and targeting for relevant mobile messaging.
  •     Understanding how to measure, test, analyze and optimize messaging results through A/B split testing.
  •     How retargeting works in the context of mobile and how it can ensure that no opportunity for a conversion is ever missed.

To attend How to Increase your Mobile Engagement, Retention and ROI on Thursday, June 20, 2013 at 12:30pm PDT, please register here.

Other webinar sessions include:

  •     Action Analytics, Segmentation and A/B Testing Part 1 on Thursday, July 11, 2013
  •     A/B Testing Part 2, Optimization and Retargeting on Thursday, July 25, 2013

For media inquiries or additional information about OtherLevels, please contact Vanessa Horwell at 305.749.5342 x232, vanessa(at)thinkinkpr(dot)com or Amanda Williams at 305.749.5243 x238, awilliams(at)thinkinkpr(dot)com.

About OtherLevels
OtherLevels enables mobile games developers, brands and publishers using Push Notification, SMS and Mobile Email Messaging engage, retain and maximize the value of their audiences through mobile messaging analytics and retargeting. Based in San Francisco and Brisbane, Australia, OtherLevels offers dynamic A/B split message testing, targeting, tracking and retargeting capabilities through its real-time app and mobile web analytics engine. Marketers can track, review and act upon a wealth of granular data including pushes sent vs. pushes opened, organic open rates vs. message-prompted open rates, by linking individual message copy to user behavior. OtherLevels provides a simple set of Native App and Mobile Web JavaScript libraries that embed their capabilities into all mobile platforms, while working seamlessly with push vendors and SMS aggregators as well as in-house Push solutions. OtherLevels supports clients with as many as 400 Million app downloads, demonstrating scale that can meet the demands of the largest global enterprises.

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Vanessa Horwell
ThinkInk PR
+1.305.749.5342 x232
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