'Many customers aren’t aware that the average price paid is the true cost of their electricity, since it includes all recurring charges,' said Texas Power VP David Chase. 'In many cases, the average price paid is higher than a plan’s energy rate.'
Arlington, TX (PRWEB) June 24, 2013
“At Texas Power we believe in education for all our customers, current and future,” said David Chase, Vice President of Texas Power. “Using the savings calculator not only educates Texans about the importance of using the average price per kilowatt-hour to compare electricity plans but it also provides a simple and easy way to discover our plans’ potential savings – no math required.”
Front and center on the homepage, the savings calculator asks residents to enter only three pieces of information: their ZIP code and two other numbers that can be found on their latest electric bill – the average price paid for electric service and the monthly usage in kilowatt-hours (kWh).
To help customers locate the necessary information, the Texas Power website offers easy-to-follow instructions in both text and video formats.
The calculator’s savings estimate is based on 12 months of the usage entered and factors in the company’s meter fee for people that use less than 1,000 kWh in a billing cycle.
The average price paid for electric service is used instead of the customer’s current energy rate because the average price is the actual cost a customer is paying per kWh of electricity and allows for an apples-to-apples comparison between plans.
“Many customers aren’t aware that the average price paid is the true cost of their electricity, since it includes all recurring charges” said Texas Power Vice President David Chase. “In many cases, the average price paid is higher than a plan’s energy rate.”
In addition to the savings calculator, the site offers visitors a clean, uncluttered site with intuitive navigation.
The site launch coincides with the kickoff of Texas Power’s new advertising campaign, “Power in the Truth,” that aims to help customers better understand their electric rate and make informed decisions. The campaign was executed by Launch, a full service creative advertising agency based in the Dallas - Fort Worth metroplex.
About Texas Power
Texas Power is a Texas-owned and Texas-operated retail electric provider that delivers customer-first service for residential and commercial customers in competitive areas on the ERCOT grid. For more information, visit texaspower.net or electricitysimplified.org.