Named as a “Top Online Deal Brand of the Year”

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The free website with over 6.7 million members tops the charts in consumer trust in new Harris Poll. has earned a top spot as one of the best "2013 Online Deal Brands of the Year" by Harris Poll. The free website, with over 6.7 million members, outranked dozens of national online deal sites in brand trust and performance.

The Harris Poll research objectively supports the authenticity and distinctiveness of deals for shoppers. The research is driven without bias by three categories - familiarity, quality and consideration. Consumers ranked highly because they felt they had a connection with the site, trusted the brand, and were likely to join the website.

Stephanie Nelson, founder of, says that the company was started to help benefit low-income families in her local community 13 years ago. "We set out to teach consumers how they could feed their families well on a limited budget, and also how to donate free grocery items to their local charities to help others."

The Coupon Mom website finds and lists the best grocery deals at 60 grocery chains, drugstores and big-box stores and matches them with coupons across the country. The site's easy instructions explain how to use the website along with coupons in tutorial videos. Every day new deals are put up on the site and available for the consumer, saving them thousands of dollars each year.

It's not uncommon to reduce grocery spending by 25-50% in a year’s time, says Nelson, without compromising the quality of the food you eat. For the average family, that translates to $100 to $200 per month or more.

As the nation’s top expert in couponing, Nelson has been on every major national television talk show teaching millions how to save money for the past 13 years. She has been called ‘”the rock star of the recession” by the Washington Post and her book, "The Coupon Mom’s Guide to Cutting Your Grocery Bills in Half," is a New York Times best seller. (2nd) and (1st) earned this year’s top spots as the Online Deal Brands of the Year. The attributes that Harris research uses to rank the brand's strength include future outlook, energy, leadership and popularity.

The Harris Poll is an annual Brand Equity tracking study that measures and compares brand health for more than 1,500 brands across more than 155 categories. The study method samples over 38,500 U.S. consumers and each respondent is asked to rate a total of 40 randomly selected brands. The Harris Poll is the longest-running proprietary survey of public opinion in the world.

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Nanette Noffsinger
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