Vendavo ® Joins Marketo Launchpoint, an Ecosystem for Savvy Marketers

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Vendavo’s Presence in Launchpoint Features the Vendavo Sales Negotiator for iPad

The modern salesperson needs to be armed with insight when they negotiate a deal. By partnering with Marketo we’ve become part of the modern sales and marketing process

Vendavo, whose enterprise solutions are used by over 300 company divisions worldwide to analyze, negotiate and close profitable deals, has recently joined the Marketo (NASDAQ: MKTO) LaunchPoint ™ ecosystem. This ecosystem helps marketers reach the outcomes they want by featuring the best-of-breed marketing solutions.

Vendavo’s presence in LaunchPoint features the Vendavo Sales Negotiator for iPad which arms salespeople with the information and guidance they need to make profitable deals at the “Moment of Truth.”

“Marketers need to act differently to engage potential customers because according to research, most of those customers are over half-way through their buying process before they speak to the company," said Edward Gorenshteyn, director of product marketing at Vendavo.

“These same changes have shifted the power from sellers to buyers. The modern salesperson needs to be armed with insight when they negotiate a deal. By partnering with Marketo we’ve become part of the modern sales and marketing process, one of the building blocks needed to identify and communicate with prospects and ultimately arm the sales team to drive profit into every transaction.”

“Speed of execution is essential to winning business today,” said Robin Bordoli, vice president of Partner Ecosystems at Marketo. “Vendavo’s solutions help sales teams close business faster and are a natural addition to the Marketo LaunchPoint ecosystem.”

Vendavo Sales Negotiator for iPad™ is a native iOS app designed for ease-of-use, with an intuitive interface that requires no training. It connects with the Vendavo Enterprise Profitability Suite to deliver target prices, up-sell/cross-sell guidance, customer sales history, and streamlined deal approval.

About Vendavo
Vendavo’s front-line profit optimization solutions help customers sell more profitably by empowering salespeople to negotiate confidently at the “Moment of Truth,” delivering 10-30% incremental profit, while increasing front-line effectiveness, agility and responsiveness. Vendavo is the enterprise profitability solution of choice for more than 300 company divisions at some of the world’s biggest names in Chemicals and Process Industries, Consumer Packaged Goods, Wholesale Distribution, Energy and Utilities, Technology, Industrial Manufacturing, and Medical Devices and Consumables.

About Marketo: Marketing Software. Easy, Powerful, Complete.
Marketo, (NASDAQ MKTO) uniquely provides an easy-to-use, powerful and complete marketing software platform that propels fast-growing small companies and global enterprises alike. Marketo® marketing automation and sales effectiveness software streamlines marketing processes, delivers more campaigns, generates more win-ready leads, and improves sales performance. With proven technology, comprehensive services and expert guidance, Marketo helps thousands of companies around the world turn marketing from a cost center into a revenue driver.

Known for providing breakthrough innovation and fueling growth, in both 2011 and 2012 Marketo received the CRM Market Leaders Awards Winner for Marketing Solutions by CRM Magazine. customers also honored the company with the AppExchange Customer Choice Awards for 2012 in the marketing category.

Marketo and the Marketo logo are trademarks of Marketo, Inc. Vendavo is a registered trademark of Vendavo Inc. All other trademarks are the property of their respective owners.

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Frank O'Mahony
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