Absolute Digital Media Reviews Rise of Mobile Commerce

Share Article

Following recent statistics which reveal that mobile has now taken a 20% share of ecommerce sales, the online marketers at Absolute Digital Media have explored the growth of the trend.

News Image
The research, carried out by Interactive Media in Retail Group and Capgemini, also showed that retail visits from mobile devices also increased to 30% from 24%.

The article, Mobile Sales Soar in the UK, published June 12th in eMarketer, reveals a 20% rise in sales from a smartphone or tablet in the UK in Q1 2013, from the previous quarter. These sales mostly consisted of 47% digital goods, 34% physical goods, 26% financial products/services and 21% other. The research, carried out by Interactive Media in Retail Group and Capgemini, also showed that retail visits from mobile devices also increased to 30% from 24%.

The specialists at Absolute Digital Media take an active interest in all trends and developments within the digital world and were keen to review the latest statistics. Head of Search, Matt Wood, explains how online retailers need to keep on top of mobile growth to take advantage of this traffic.

“We’re are seeing more and more research all the time into the growing mobile trend, including mobile usage, search and now sales through a range of devices. To ensure that they don’t miss out on these large quantities of mobile users, e-commerce sites need to ensure that they have a mobile optimised site which is clear and easy to use, with adjusted layout and content, to improve their conversions.”

Absolute Digital Media is a full service fully integrated digital marketing agency, specialising in a range of services including SEO, PPC, social media engagement and content marketing. Fusing market intelligence with creativity, delivering digital campaigns that encourage engagement, focusing on clients unique selling points, seeking out which channel are most effective to communicate them and making sure that they reach the right people at the right time.

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Ben Austin
Visit website