Freya Active Sports Bras Chosen For Zest Fitness Challenge

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Sports underwear and swim brand Freya Active has revealed that it has been selected as the sports bra brand of choice for the Zest Challenge 2013.

Freya Active Sports Bra - UW moulded sports bra

The Zest Challenge is expected to attract hundreds of participants...and features a 5K and 10K course.

The initiative, developed by Zest magazine, is a unique, women-only event organised exclusively for their readers. Designed to test both mental and physical stamina, the Zest Challenge encourages participants at all fitness levels and will be held at two locations: Henley-on-Thames and Derbyshire.

Freya Active are part of the Freya brand, who offer fashionable and perfectly fitting lingerie, swimwear and sports bras – with many styles providing support up to a K cup.

The Zest Challenge is expected to attract hundreds of participants. Freya Active will be present at both events in order to showcase their brand new autumn/winter 2013 sportswear and swimwear ranges. These include a new style underwired moulded sports bra, which is set to be launched in hot crimson. In addition, Freya Active will be offering guidance on the importance of wearing a sports bra that fits properly to provide support, allow maximum freedom of movement and preserve the natural shape of the breast.

The Zest Challenge features a 5K and 10K course. However, it involves more than just running, as competitors scramble over hay bales, climb under nets and run through tyres. In between, there are the added challenges of balance beams and a giant water slide.

Every competitor who finish receives a medal and a luxury goodie bag. Plus, each venue will have a supporters’ village for food, drink, entertainment and sports shopping.

The Freya Active range of sportswear and sports swimwear is available from a B to a K cup. Its sports bras are unique in design and, unlike many other brands on the market, offer a non-compression style, which provides the best possible shape, as well as optimum support.    

Ann-Marie Manley, Head of Marketing at Freya Active said, “We’re delighted to be partnered with Zest for the Zest Challenge. Freya Active’s collection of sportswear and sports bras certainly stand out with its great fit and support it offers. We can’t wait to attend the Zest Challenge events, with such a high number of keen fitness and exercise enthusiasts expected.”

About Freya
Freya designs lingerie, loungewear, swimwear and sports bras especially designed to offer fit and support for women with larger bust sizes. Their range is available up to a K cup and includes balcony, plunge and strapless bras. For more information about Freya please visit freya.com or email press(at)freya(dot)com.

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Holly Henstock
Freya Lingerie
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