K’NEX® BRANDS Announce New Hires in UK Division

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United Kingdom Subsidiary Aims to Strengthen K’NEX Presence in the Market


“We are excited to have Paul and Tim join the K’NEX family,” said Michael Araten, President & CEO of K’NEX Brands. “Their passion for our brand and years of toy expertise are incredibly valuable."

K’NEX Brands, the only US construction toy company focused on Building Worlds Kids Love ®, is excited to announce their first two appointments to its fully operational UK sales & marketing division which will open its doors January 1, 2014.

The UK expansion is a natural step for K’NEX as brand awareness of the popular construction toy continues to grow in the region. Heading up K’NEX UK is Paul Fogarty, formerly of Mattel, Radica and TOMY Europe. Fogarty will be joined by Tim Ives, formerly of TOMY Europe and MGA, who will head up the K’NEX UK sales division. Ives and Fogarty are the beginning of a new team that has a combined wealth of toy industry experience and a passion for the K’NEX brand. Opening K’NEX UK emphasizes the company’s long-term commitment to its existing and new customers. TOMY Europe, the current distributor of K’NEX in the UK, will continue to offer excellent service through the end of 2013.

“We are excited to have Paul and Tim join the K’NEX family,” said Michael Araten, President & CEO of K’NEX Brands. “Their passion for our brand and years of toy expertise are incredibly valuable and I am confident that, together, we can build a team who will work hand-in-hand with consumers and retailers in the UK to continue the growth and success of K’NEX Brands.”

"This is a really exciting time to be joining K’NEX,” said Fogarty, Managing Director, K’NEX UK Ltd. “We plan to drive the brand with an emphasis on what makes K’NEX a unique, creative and exciting construction toy. “

Founded in Hatfield, PA in 1992, K’NEX began shipping product to UK retailers in 1994. 2014 will mark the 20th anniversary of K’NEX in the region and fans will be pleased to know that it will be celebrated with various contests and promotions that will be officially announced at London Toy Fair in January of 2014.

More details of the marketing initiatives to support the re-launch will be unveiled during spring previews in July and throughout the rest of 2013.

For more information or to schedule an interview with K’NEX President & CEO, Michael Araten, please contact Kate Loffio at 215-996-4209 or kloffio(at)knex(dot)com.

About K’NEX Brands
Founded in 1992, K’NEX Brands, the world’s most innovative construction toy company, was established to make and sell what has become one of the world’s leading integrated construction systems for children and is America’s STEM building solution. Winner of over 250 international awards and recognitions, K’NEX, America’s building toy company, is focused on Building Worlds Kids Love and encourages youngsters to “imagine, build and play.” From the living room to the classroom, K’NEX has building toys specially designed for every age group and skill level. The K’NEX family of brands includes K’NEX Building Sets, K’NEX Thrill Rides, K’NEX Education, Lincoln Logs®, Tinkertoy®, NASCAR®, Angry Birds™, Mario Kart Wii™, Mario Kart 7™, Super Mario™, PacMan™ and more. Since 1992, The Rodon Group, a subsidiary of K'NEX Brands, L.P., has manufactured over 31 billion parts for the K'NEX building toy system. Join us as we help build the leaders of tomorrow. For more information, please visit http://www.knex.com or http://www.rodongroup.com.

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Kate Loffio
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