redpepper Agency Wins Awards for Pinning Parlor and TruEmbroidery Software Campaigns

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Nashville Integrated Marketing Agency wins two silver Summit Creative Awards for Microsite and Packaging Campaigns.

redpepper, the Nashville-based, award-winning integrated marketing agency, is delighted to announce two Summit Creative Award wins. The agency received the silver in the Microsite category for their innovative work in creating The Pinning Parlor Campaign, in addition to the silver in Packaging for their design on the TruEmbroidery Software Brand Launch.

“As an integrated agency focused on innovational marketing technologies, we could not be happier with this win. Pinning Parlor was among our most successful campaigns of 2012, and we’re thrilled that it has been recognized among such distinguished names. The packaging for our TruEmbroidery campaign is also something we are very proud of, so it's wonderful to see it recognized on an international scale,” said Tim McMullen, Co-Founder and Lead Strategist for redpepper.

The Pinning Parlor Campaign, a project for Kirkland’s Home Decor, focused not on simply having a Pinterest presence, like many other retailers, but rather on turning the ‘Pinterest phenomenon’ into a valuable tool to help Kirkland’s reach new audiences and provide measurable results. In this campaign, redpepper integrated the following tactics: social media strategy, website development, logo development, e-mail marketing, and custom photography.

The TruEmbroidery Software Brand Launch, a project for SVP Worldwide, focused on bringing together the clean and simple design Mac users appreciate with the often not-so-clean visuals of the embroidery world to create custom patterns for packaging that were appealing to the Mac user looking for embroidery software. This project showed off redpepper’s talents in packaging, logo development, branding, and product launch strategy.

redpepper’s work was recognized among over 5,000 submissions from 25 countries through the Summit Creative Awards, which celebrate the creative achievements of small and medium sized advertising agencies worldwide.

“Winning a Summit Creative Award is a significant accomplishment in one’s career. With vetted judges, tough judging criteria, blind judging processes, and strict bylaws limiting winners, only deserving entries receive recognition,” said Jocelyn Luciano, Executive Director for the Summit International Awards (SIA). “The creative work this year was outstanding. Watching the judges debate the details of individual entries in the run-off for the tops spots was inspiring.”

Ad agency by day, invention lab by night, redpepper is an award-winning integrated marketing agency with offices in Atlanta and Nashville. They have achieved a 10-year run of growth in clients, revenues, and profits, and have been recognized as one of the 5000 fastest growing companies in the country by Inc. Magazine for five years running. Partners Tim McMullen and Dave McMullen achieved the equivalent of a marketing double play with back-to-back Agency Marketer of the Year Awards (Atlanta 2009 and Nashville 2010). redpepper’s creative work has been recognized with more than three dozen national and regional industry awards. The agency has also received global coverage for their marketing innovation in a variety of outlets from CNN to TechCrunch & Slate.

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Samara Anderson
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