CUnet Appoints New Director of Major Accounts for Sparkroom

Share Article

Henrique Carvalho joins CUnet, focusing on Sparkroom business development.

CUnet, a leading provider of interactive marketing solutions for the higher education sector, recently announced the addition of Henrique Carvalho as director of major accounts, focused on Sparkroom business development.

On behalf of software companies, Carvalho brings 15 years of experience developing and managing direct clients and channel partners throughout the Americas, Europe and the Middle East. At CUnet, Carvalho’s efforts will be centered on business development to ensure the success of new prospects, as well as existing users of Sparkroom.

For years, Sparkroom has helped higher education marketing teams optimize their enrollment pipeline. Sparkroom 5.0, to be released this summer, delivers new levels of automation, transparency and performance. Advancements include new power tools for media planning, a predictive modeling engine to automatically rate each inquiry on its propensity to convert, LeadiD integration and a new analyzer tool with enhanced customization.

“Henrique brings a new focus to Sparkroom at just the right moment. Sparkroom 5.0, our most important release since Sparkroom was invented, will provide education marketers with a new level of intelligence to help get the best performance possible,” said Al Huizenga, CUnet’s director of Sparkroom.

For more information about CUnet’s expertise and services, including Sparkroom, please visit

About CUnet

For almost a decade, CUnet’s enrollment marketing experts have helped colleges and universities reach, recruit and enroll the best students for their programs. With the industry’s leading technology platform, a comprehensive set of online marketing services and a network of targeted media providers, CUnet partners with higher education institutions to deliver student candidates, holding itself accountable to lowering overall acquisition costs while driving enrollment growth. CUnet’s recruitment marketing services are supported by a network of proprietary websites, including their flagship site,, and the student advisor service. CUnet is dedicated to providing the highest standards of transparency and compliance while promoting ethical marketing practices in postsecondary education. Headquartered in Paramus, N.J., CUnet is a subsidiary of Nelnet (NYSE: NNI), a leader in education planning and financing for more than 30 years. For more information, visit

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kathy Bryan
Email >
Visit website